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How Real Estate Agents Can Engage Millennials

08 July 2019 Daniella Levy

Promoted by ListReady.

Millennials are changing the way the real estate industry operates. They don’t engage with the marketing techniques traditionally used in property advertising.

Millennials are changing the way the real estate industry operates. They don’t engage with the marketing techniques traditionally used in property advertising. With the rate at which technology is evolving, an even bigger challenge presents itself – convincing millennials to use a real estate agent at all, when they can just turn to online channels for their property needs. With millennials now representing the largest proportion of homebuyers, it’s essential to know how agents can reach this new generation of buyers and sellers.

ListReady is the newest kid on the block in proptech. Built upon the proprietary AI tech of sister company MoneyMe, which serves a millennial customer base of over 80,000, they know a thing or two about engaging with millennials.

They’re all about the latest tech

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Millennials have been brought into the world with technology at their fingertips, so they have technological expectations beyond any other market segment. Proptech has emerged as one of the world’s fastest growing tech sectors and is just the beginning of widespread tech transformation in the real estate industry. Agencies need to adopt the latest tech in order to stay relevant in a millennial-driven market. Not only will this attract millennials, but embracing technology will improve competitiveness by reducing complexities, increasing efficiency and performance. ListReady is one of the newest entrants in the proptech space, taking the market by storm with their B2B VPA solution. With the ability for vendors to postpone advertising costs in less than 60 seconds while agents get paid upfront, this is the tech you need to meet millennials ever-growing expectations of speed and convenience.

Watch trends in other tech sectors

 Millennials are obsessed with the ‘buy now, pay later’ phenomenon in the comparable fintech sector. ListReady is essentially the proptech equivalent of ‘buy now, pay later’ for VPA, offering a digital tech platform that allows vendors to postpone up to $25,000 in property advertising costs until settlement while agents get paid upfront in full. It’s entirely online, free for agents to set up, and takes less than 60 seconds for the vendor to complete, meeting millennials ever-growing expectations of speed and convenience.

 How you list property is changing

Millennials have entered the home buying market, but they’re not looking for homes in the same way as their parents. Growing up in the digital age, they don’t want to read about a house – they want to see it. Videos generate a higher level of millennial engagement than text or image posts, therefore online listings need to incorporate a video element in order to grab attention. Virtual reality has also emerged as one of the latest innovations in real estate, allowing buyers to view multiple properties in a short period of time while simultaneously increasing property exposure for the vendor and agent. These new ways of property advertising come at a cost, and an expensive one at that, which is where ListReady comes in handy. ListReady solves vendor advertising costs by providing an option to pay at a later date while agents get paid by ListReady upfront. This gives agents the possibility to work with an even bigger marketing budget, meaning they can incorporate these newer ways to list without being restrained by a budget.  

To learn more about how ListReady can help you better manage vendor advertising costs, head to www.list-ready.com.au/partner.  

How Real Estate Agents Can Engage Millennials
How Real Estate Agents Can Engage Millennials
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