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Promoted by ListReady.
A little marketing push can go a long way when it comes to selling property, but it takes more than simply having a marketing campaign in place to secure the best sale outcome. If you want your marketing efforts to be successful, you need a hefty marketing budget to work with.
But there’s a slight issue… vendors are hesitant to pay thousands of dollars upfront.
ListReady is the latest innovation in the property technology space that solves the dilemma associated with VPA. ListReady gives vendors the option to pay their property advertising costs at a later date and pays agents upfront in full at the same time. Not only does this provide a vendor alternative to paying upfront, but it gives agents the ability to list faster and work with an even bigger marketing budget.
Here’s three tips on how to make sure your marketing attracts the most competitive offers.
Know how to secure VPA, no matter the market conditions
First things first, you need to know how to approach the VPA conversation with vendors. Depending on the condition of the housing market, you may need to approach the conversation in different ways. Vendors are less likely to opt for an expensive marketing campaign (if any) if they think it’ll leave them out of pocket in a weak property market where there’s too many sellers and not enough buyers. What you need to tell them is the benefit of using marketing to attract buyers and secure the best price despite market conditions. In a strong housing market, vendors may think marketing is unnecessary and the property will sell itself, but what they might not realise is that they can exceed their sale expectations with a professional marketing campaign.
No matter the market condition, ListReady can help secure vendor-paid advertising with their PostPay solution.
You need a solid marketing budget
In order for a property to get maximum exposure, increase competitiveness, attract quality buyers and ultimately get the best sale price, you need a good marketing budget to work with. For vendors that are reluctant to fork out thousands upfront, a VPA solution like ListReady can help. With ListReady, vendors can postpone up to $25,000 in advertising costs until their property settles. If you need more money down the track, no worries – you can request extra funds multiple times with ListReady, as long as the total doesn’t exceed the $25,000 limit per property.
Remember, marketing is an investment. The more the vendor invests, the greater the possibility of a better return.
There’s no one-size-fits-all to marketing
There no one right way when it comes to a property marketing campaign. The buyer, the target audience, the property and the property location are only a few factors that determine the marketing strategy. With millennials now the largest group of homebuyers, it’s more important than ever to understand how to reach them, as the marketing channels used would be different to how you’d market to older generations.
VPA means the vendor has more control over the marketing campaign. However, a good real estate uses past performance and statistics to recommend the best approach. Offer your vendors multiple, customisable marketing packages to give them more choice and control over their marketing investment.
The bottom line is, VPA is a worthwhile investment in order to secure the best sale price – and ListReady can help you get there.
