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Are your database contacts drowning, or starving for your attention?

By Tara Bradbury
01 July 2014 | 3 minute read


If you take the time to nurture your contacts good things can happen. They potentially will give you referrals and ultimately become your clients.



Blogger: Tara Bradbury, founder and mentor, BDM Academy

In order to achieve this you need to:

Meet with them:

  • Make introductions for them
  • Give them useful ideas
  • Send them information

What you can achieve in return:

  • They will start to like and trust you
  • Consider you the expert in your field
  • Remember you when opportunities arise

But each person requires the right touch. 'Drown' them with too much attention (by being a pest) and they will disappear. 'Starve' them with too little attention, and they’ll forget about you.

Now is the time to make a list:

Start by prioritising your contacts. Rank them as 'hot', 'warm' or 'cold' by the strength of your connection. Go through your database and review each contact to determine the appropriate level.

  • How well do you know him/her?
  • How often do you meet/speak?
  • How often do you refer one another
  • How helpful could he/she be for your business?

Do you have the right touch?

Now that you’ve prioritised your contacts, determine the right touch for each level. First, think about your goals:

  • Hot contacts – Get regular referrals and advice
  • Warm contacts – Stay visible and get periodic referrals
  • Cold contacts – Stay visible and prompt them to contact you

To nurture your hot contacts, you need to be in touch regularly (at least monthly) with referrals and ideas for them. Connect with your warm contacts at least quarterly at networking meetings, one-on-one, or via the phone. Stay in touch with your cold contacts with your newsletter.

Ways to care and feed you contacts with knowledge:

  • Meet one-on-one – This is a great (but very time-consuming) way to connect with your hot contacts and selected warm contacts
  • Meet at events –This is an efficient way to stay in touch with all your contacts
  • Make introductions – This may be the most powerful tool in your networking opportunities
  • Pick up the phone and surprise a contact with a phone call. This can have real impact without consuming a lot of time
  • Send articles and event notices – Forward articles and notices regularly. You can showcase your expertise and stay visible
  • Send a newsletter – A monthly newsletter is a great way to reach all your contacts

As you can see, with little effort you have the ability to maintain strong relationships with all your contacts and all it takes is a little time to ensure you understand each individual’s needs. To expand your database opportunities further and have the chance to become the next BDM Academy Apprentice of 2015, go to our website www.bdmacademy.com.au


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