realestatebusiness logo
Home of the REB Top 100 Agents

New year, new goals

By Alister Maple-Brown
07 July 2014 | 11 minute read
Alister 80x80

The new financial year is the ideal time to think about what you want your business to look like in 12 months' time.

All good businesses are based on a solid foundation which is the result of careful planning and execution. Make the time to look forward and write down a simple plan to reach your vision for a year from now.

At Rockend we use the Balanced Scorecard method, which is a simple template that outlines key activities and milestones required to meet our goals. The Balanced Scorecard is broken into four areas.


Financial goals

Setting a financial target is the first thing most people do, but creating a plan to reach the target is often left out. Consider your different revenue streams; which ones will grow, remain static or possibly decline? How will these revenue streams contribute to your overall goal?

Customer-focused goals

What do you want to be able to offer your customers in 12 months that you are not offering today? This could include cross selling to existing customers, implementing a satisfaction survey (which a goal to reach a certain score) or providing more self-service options for clients.

Staff learning and development goals

People are your most important asset. How can you help them grow to become better property managers? Consider implementing a defined training budget. This may include a target for hours available for training each month and coaching/mentoring programs.

Process goals

Having a solid set of processes is fundamental, but it is also important to review and improve processes as often as possible. You could create process goals based on a specific project such as reducing the time to respond to owner/tenant requests or implementing electronic document management.

It is important to share the finalised plan with your staff. If you can show a clear link between their contribution and the impact on the company’s overall goals, you can improve engagement and empower your employees to make a meaningful contribution. Make sure you maintain the plan throughout the year and measure any milestones at regular intervals. Staying focused is key to the success of your plan.

Do you have an industry update?