realestatebusiness logo
Home of the REB Top 100 Agents
|||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| |||||||||||||||||| ||||||||||||||||||

Lack of PM training ‘offensive’, says principal

By Elyse Perrau
14 May 2015 | 3 minute read

An award-winning agency believes each employee should be completing a minimum of 40 hours of training every year.

LJ Hooker Cessnock and Kurri Kurri was recently named Real Estate Agency of the Year at the Australian Small Business Champion Awards.

Principal Bryce Gibson told Residential Property Manager that what sets the agency’s PM team apart is the high level of training that is compulsory for its staff.

“I found it a bit offensive when some agencies put in someone straight out of school or straight out of another job and who have had no real estate experience, straight into a job where they are a PM,” Mr Gibson said.

“That is offensive to other property managers and it is also offensive to the landlord.”

Mr Gibson said landlords should not be giving the keys to their greatest asset to someone who is under-trained.

“LJ Hooker has a benchmark that every person – be they a salesperson, a receptionist or a PM – does 20 hours a year,” he said. 

“I would really like to see 40 hours a year, I want to double it – 40 hours is a working week, give or take, every 12 months.”

Mr Gibson said this training benchmark is not unrealistic if PMs want to truly grow professionally and personally. 

He also said his firm has worked hard to bring sales and rentals together since it was bought eight years ago and now 14 per cent of all managements are being converted into a sale, compared to a longer-term average of about 10 per cent.

“Some of it we lose because obviously it gets sold to an owner-occupier, or the tenant purchases the property. But 80 per cent of the time we are seeing another investor buy the property and continuing that winning cycle.

“We continue to manage the property and maintain an income, but in the meantime we have been able to transact from one landlord to the next and continue that relationship.”



Do you have an industry update?


Subscribe to our RPM
mailing list

Subscribe to REB logo Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.