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Winning new business through scripts and dialogue

By Hermione Gardiner
14 August 2015 | 11 minute read

What are the most successful rising new business stars in Australian property management doing to improve their results?

How do they manage to sign so many new clients and deal with any objections with ease, even if they don’t have the strongest communication skills?

Well, there is no other way about it: these people are undergoing regular, ongoing coaching or training, including practicing their ‘scripts and dialogues’ and role-plays.

Ongoing training and practicing prepares you for any conversational situation that may arise in property management or new business, and ensures that you are prepared and poised with whatever is thrown at you (which is getting trickier the more educated our clients become).

Continual practice allows you to fine-tune your conversational and practical skills before taking it out on the road. It is vital to the success of not only new players in the new business world, but even the most experienced professionals, to be constantly re-training and continually developing skills in this ever-changing property market.

If you’ve been to any of our training sessions, you’ll know we don’t believe in set scripts but love the concept of dialogue – that is, knowing what to say, but putting it into your own words.

Often one person’s method of selling something will not feel natural to another. You need to find what works for you. Through undergoing training, coaching and role-plays, you are given the opportunity to develop your dialogue and turn the scripts into your own words in a way that not only conveys the service you are selling, but highlights your belief in and passion for it.

If you would like a free copy of our New Business Dialogue Cheat Sheet, please This email address is being protected from spambots. You need JavaScript enabled to view it. to request a copy, or get some complimentary coaching on your new business dialogue.

Winning new business through scripts and dialogue
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Business Manager - Real+

Hermione has been part of the real estate industry for over 10 years. From Property Management to Corporate Leasing, New Business and Team Management. She has successfully managed a broad range of clientele, and delivered winning new business growth strategies.
Excelling in areas of team training, leasing product development and implementation of new software, her invaluable skills have led her to Real+ where she is passionate about assisting our clients to achieve their maximum potential through the online learning experience, Real Plus.

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