Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

rpm logo latest

PMs can learn from Uber, Airbnb and Spotify

By Jay Garcia
11 September 2015 | 1 minute read

An industry coach has told property managers that they should learn from key disruptors rather than fear the changes they bring.

Real Plus managing director Fiona Blayney told the Australasian Residential Property Management Conference that successful businesses are born from a problem that needs to be solved and the consumer is willing to pay for.

Ms Blayney offered the example of Spotify, which provides free music streaming as well as a subscription service that removes advertisements, improves the audio quality, and allows users to download music for offline listening.

Advertisement
Advertisement

“Spotify is one business that offers the same service that you can use different ways,” she said.

“How Spotify are you? Do consumers get to choose how they use you, or is it one size fits all?”

Citing further examples such as Airbnb and Uber, Ms Blayney noted that all these businesses have innovated, disrupted and unbundled their services.

“An array of service providers has given a great new framework to us as an industry to be able to conduct our business easier,” she said.

“Everybody is scared of cannibalising their own business. I think we have to be more afraid of not doing it, of not changing your offer to the consumer.”

According to Ms Blayney, causing a disruption is akin to breaking something down, then rebuilding and improving it.

“You must break down what you’re doing and question everything that you’re doing, because the real disruptors are already doing that behind the scenes,” she said.

 

 

PMs can learn from Uber, Airbnb and Spotify
computer guy
lawyersweekly logo

ABOUT THE AUTHOR


 

 

Subscribe to our RPM
mailing list

 

Do you have an industry update?

top suburbs

12 month growth
Queenton
69.76%
Flying Fish Point
69.61%
Point Piper
69.17%
Glenelg South
69.02%
Pretty Beach
69.01%
Bar Beach
68.9%
Northampton
68.7%
Kembla Grange
66.91%
Gnarabup
66.67%
Boomerang Beach
66.67%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.