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Zoe Radford was raised to be in the real estate industry. She brings her aptitude for people management and event planning to her role as property manager and team leader.
When did you first join the PM industry?
When I was 17 years old; my parents owned a boutique agency based in Newport on the northern beaches. I was lucky enough that they offered me a job to learn the ropes. They then sold their agency and I progressed to a leasing consultant role.
Why did you join the PM industry?
The industry appealed to me as I saw how successful my parents were in their business and how customer-facing and challenging it could be at times. I also saw how rewarding it could be if you put in the hard work.
What were you doing before PM?
I was finishing my HSC at TAFE and working part-time at my parents' real estate office.
What would you like your next career step to be?
I have progressed to a team leader role, which has always been a dream of mine. However, my next big step be would to buy into a successful rent roll and be a business owner.
What piece of technology do you find the most useful for your business and why?
REST – we wouldn't be able to do our job without it.
Which area of PM needs more training focused on it and why?
Communication skills – the most important aspect of property management is effective communication with clients.
What skills does a PM/BDM need to be successful?
Confidence, compassion and a willingness to go the extra mile.
Where do you believe a PM’s responsibilities should start and end?
Property managers should see out any task they start to ensure it’s done perfectly.
How do you deal with disgruntled and aggressive tenants?
Listen to the tenant, sympathise with them and come to a resolution that both the tenant and landlord are happy with.
What would you be doing if you weren’t in the PM industry?
I'd be an event planner.
What do you enjoy most about your job?
Being able to put a smile on someone else’s face – I absolutely love helping the team complete their day-to-day tasks.
What are the most stressful aspects of your job?
My role is quite diverse as I am a property manager and team leader, and I organise all the events for the office. At times I may be doing 10 different tasks at once. I don’t find it stressful, though. My job can be very demanding, but it's extremely rewarding.
How do you relax after a hard day at work?
I love to go home after a long day and take my dog on a nice walk.
How would you describe a perfect property management day?
Having an empty inbox and no paperwork when I leave for the day.
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