A strategic partnership will integrate innovative property management services into the rapidly expanding offices of the national real estate franchise.
Stone Real Estate, which has grown to encompass 50 franchises in just five years, has announced a new business alliance with property management company Lululiv, which entered the market in 2020.
Lululiv has been touted as offering property management as a service to principals – taking care of the staff, technology, and customer service aspects of rental management.
Stone Palm Beach on the Gold Coast in Queensland, which recently came out on top of the franchise’s annual awards, has already adopted the model.
“With Lululiv we are in it together, it is a true partnership,” Stone Palm Beach principal licensee Brendan Andrews commented on the working relationship.
“We are deeply committed to exceeding the expectations of our clients. By partnering with Lululiv we are delighting our landlords and tenants, and we are achieving this with a flexible model that helps us grow market share,” Mr Andrews said.
Co-founded by Melissa Hadley, a former director at tech giant SAP, and Suzannah Toop, director at TOOP+TOOP, Lululiv is already operating across Queensland and South Australia.
It’s revealed plans to enter NSW in November 2021 and Victoria in early 2022. Under the new partnership, Stone has made Lululiv available to its Queensland offices and will expand the service as Lululiv rolls out nationwide.
The investment has already been paying off for Stone business owners, according to the company’s Queensland head, Scott Kelly.
“When launching into the Queensland market, we wanted a model that allowed our aspiring business leaders to start building wealth by growing their rent roll without the traditional distractions that can impact their sales performance,” Mr Kelly said.
In his eyes, Lululiv offered a smart and efficient way to scale their rental business.
Ms Hadley, who also serves as Lululiv’s CEO, said the service had capitalised on the desire of real estate business owners to build their rent rolls easily, without being involved in the task of running it day to day.
“Unlike other models in the market, our business leaders don’t do any property management tasks,” Ms Hadley explained.
She sees Lululiv as “the complete solution – the people, technology, and amazing customer service all in the one for our principals, and our landlords and tenants”.
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Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.