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Promoted by Agents'Agency.
No matter where you are in your real estate career, there’s always room for improvement. Each year, there’s new goals to set, fresh tools to embrace and pathways to achieve your ‘personal best’.
Over time, this consistent improvement helps shape a successful real estate career. It balances the inevitable highs and lows of the industry, while ensuring your personal and financial wellbeing.
But when it comes to achieving your personal best, where do you begin? What are the priorities that will help you stay consistent and hone your skills over the course of your entire career?
It starts with the why
Too often we fail to ask the most important question that unlocks our motivation and our momentum. Why? Why did you choose a career in real estate? Why do you continue to find joy in your role?
For some the answer will lie in the challenge and the thrill of negotiating a deal. For others, it will come down to the knowledge this is a career with no limitations to success. For others still it will be about helping people, and for many it’s about providing financial security for your family.
When you know the why, you know what drives you and you can tap into this drive as the motivator for ongoing success.
It’s the reason you get out of bed each morning and helps inform the ‘what’ of the goals you set and the things you hope to achieve.
Reverse engineer success
I’ve said it before and I’ll say it again, real estate is a career you can reverse engineer. You can set the goal, chart a course, and reverse engineer the path to get there.
This is key to achieving your personal best, year in, year out. You establish where you are now, and plan where you hope to be, then work backwards to devise the daily activities that need to be undertaken to get there.
And let’s be honest, as an agent, it’s a career that comes back to simple principles of generating leads, winning the business, and completing a successful sale.
So, work backwards…
- What GCI do you hope to achieve this year?
- How many sales are required to achieve that GCI?
- What is the number of listings needed to attain those sales?
- How many appraisals are required to achieve that listing volume?
- What type of marketing is needed to gain those appraisals, including the volume of prospecting calls that need to be made?
With these metrics at hand, break it down into the quarterly, monthly, and weekly activities that you need to undertake to get the result you hope for.
The what, the why and the how
To be at your personal best year after year, three key things need to be kept front of mind. These are the ‘what’ the ‘why’ and the ‘how’ of a successful real estate career. In brief, they come back to four focus areas:
- Define the desired outcome – Understand what you want to achieve and why.
- Identify current strengths and weaknesses – Look at how weakness can be improved. Is it through outsourcing, training, building a team? What needs to happen for that challenge to be overcome?
- Upskill and hone your craft – Tap into the expertise of others with training, mentoring, and role-play.
- Stay accountable – Accountability creates activity, so find an accountability buddy or mentor who will help you stay on track to achieve your goal.
Consistency is key
Improvement requires consistent activity. It’s something you must chip away at day after day, week after week.
But with the right motivation, mentoring, training, and accountability, this activity becomes second nature.
It becomes a habit that guides you to your personal best, and that’s something we’re heavily focused on at the Agents’Agency.
We know most agents know what they should be doing. But the freedom of the role means they can struggle to focus on what needs to be done, when, to achieve a consistent business model.
We also understand this is an industry that can quite rightly be described as a rollercoaster. Agents become so busy listing and selling property, they find themselves overlooking prospecting. Once those listings are sold, they are left scrambling to re-establish their pipeline of sales.
As career professionals and a network which has helped hundreds of individual agencies and agents attain success, we also know how important it is to create consistency.
That’s why we’re focused on delivering some of the best training and education available and we recently picked up a national REB award that is testament to this approach.
We’re not just about the quick fix, but are focused on providing our members with a personal blueprint for their success via ongoing training, mentoring, role plays, workbooks, individual strategies and so much more.
Why? Because we believe every member of our network deserves to be at their personal best no matter what stage they’re at in their real estate career.
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