The numbers are up, the competition has intensified and the best of the best in Australian real estate has been decided in this year’s Top 100 Agents ranking
A word from our sponsor: Congratulations to all the agents who made the Top 100 list. Lawlab supports successful agents by making the legal process convenient and efficient, whilst also giving clients an amazing experience when buying or selling property. Lawlab is designed to have high-performing agents settling deals faster.
Introduction
So here it is folks, the one you’ve been waiting for: the 2014 REB Top 100 Agents.
Now in its third year, the Top 100 Agents continues to set the benchmark for real estate agents in Australia.
In effect, this list quantifies what it really means to be a top performing agent in markets across the country.
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Despite warnings the housing boom is cooling and the property market is overheating, the ‘Great Australian Dream’ of home ownership is still very much alive, and the figures in this year’s Top 100 Agents ranking verify that business is good for agents working the real estate beat in Australia.
The level of competition has been ramped up dramatically since last year, with sales numbers spiking, particularly in the million dollar-plus property bracket.
Most of the country’s heavy hitters return to the Top 100 Agents list, while there are also a few new faces making their debut and causing a bit of a stir among the old guard.
The three key metrics the ranking is based on all enjoyed a notable jump this year, with the total volume of sales smashing through the $9 billion barrier, while the average property price and the average total sales were also significantly higher than before.
Awareness of the Top 100 Agents ranking amongst industry professionals has increased, with over 500 entrants this year – and with that comes an even stronger group of the country’s best performing agents.
A greater number of female agents have broken into the top half of the ranking, which can only be good news for what is traditionally a male-dominated industry.
The numbers are here for every agent to dissect and discuss, but this list is about more than just a set of figures and a final ranking.
Real Estate Business has delved into the wealth of information extracted from the country’s top agents to provide graphic analysis, profiles, videos and audio interviews from a number of agents on the list, so readers can gain an insight into how they operate and what makes them successful.
Process
In March and early April this year, almost 500 of the country’s top performing agents submitted their credentials for assessment – an outstanding level of support that demonstrates the industry’s high regard for the Real Estate Business Top 100 Agents ranking.
As with last year’s list, agents provided a detailed breakdown of their individual sales for the most recent calendar year – in this case, 2013 – so that their data could be verified.
Data collected included number of sales, sales volume, years in the industry and listing numbers, among other information. In this year’s list we also gave greater clarity around how to treat conjunctional sales – a more common occurrence than we had anticipated when we undertook the inaugural list.
Leading property analytics company RP Data then verified the sales data provided by every agent, ensuring the highest possible level of accuracy across all submissions. How they did this is outlined in the ‘Methodology’.
In those instances where RP Data did not have sufficient data to verify an agent’s submission, where possible, figures were verified by a senior member of the management of the franchise group, network or agency.
Once verified, an agent was ranked on the following three criteria:
Sales volume
Number of sales
Average sale price
These criteria were weighted equally, with entrants given a ranking for each.
The individual rankings were then added together, forming the basis for the final Top 100 Agents ranking. The complete list follows.
The following report includes a number of profiles, video and audio clips of this year’s successful agents, including those who made the top five. Moreover, we take a close look at a breakdown of their key performance metrics and how this compares to the 2013 Top 100 Agents ranking. It’s a guide to what makes the best agents tick.
We owe a big thanks to all of the agents – and their personal assistants – who took the time to supply data to us. And we thank RP Data for verifying the data, giving the list – and the agents on it – the credibility they deserve.
Methodology
RP Data verified the findings and results of the Top 100 Agents report by correlating the information provided to Real Estate Business by participating agents against RP Data’s own data.
This information was derived from online listings, print listings and RP Data’s ‘Recent Sales Advice’ team, whose members call agents to collect and validate property sales.
RP Data then provided a report to Real Estate Business on the degree of correlation between the information supplied to Real Estate Business by participating agents and RP Data’s own database. This enabled Real Estate Business to scrutinise entrants and to conduct further investigation into those whose claims did not correlate with RP Data’s database.
While RP Data believes all the information in its database is complete, accurate and reliable in all material respects, it does not warrant its accuracy or completeness, and to the full extent permitted by law, excludes liability in contract, tort or otherwise for any loss or damage sustained by any person or body corporate arising from or in connection with the reliance on such information and data in the findings and results of the Real Estate Business Top 100 Agents report.
Disclaimer
Real Estate Business has undertaken a process to ensure the accuracy of data used to formulate the Top 100 Agents ranking. Data for the ranking was supplied by individual agents and/or head offices. While Real Estate Business has attempted to validate the accuracy of data, any errors or omissions are the ultimate responsibility of the company or individual that supplied the data and associated information, and to the full extent allowed by law, or ranking participants, its publisher Sterling Publishing (Sterling) and Sterling employees excludes liability for any loss or damage sustained by readers arising from the supply, use, or promotion, of the Top 100 Agents ranking.
Highest average sale
Bill Malouf
Suburb: Double Bay, NSW
Position: Licensee
Years experience: 28
Support staff: 1
Average sale: $6.6 million
$190.2 million
29 properties sold
LJ Hooker Double Bay
Bill Malouf has been acknowledged as the market leader in selling waterfront properties and prestige holdings in the $10 million -$30 million range for leading network LJ Hooker.
Specialising in Sydney’s eastern suburbs and consistently setting new sales records, Mr Malouf’s high-profile client base and landmark success stories encompass some of Australia’s most prestigious locations.
Establishing a reputation both in the industry and among Australia’s most discerning property players, he has a clear understanding of the economy-driven fluctuations affecting the market.
Upfront and open, Mr Malouf believes in telling clients how it really is, and he says he bases his business philosophy on delivering what he promises.
He nurtured his people skills during a 20-year career in the hotel management and catering industry. A doting family man and a lover of all the good things in life, Mr Malouf is proud of his track record in selling prestige property.
Michael Coombs
Suburb: Mosman, NSW
Position: Sales Agent
Years experience: 8
Support staff: 1
Average sale: $3.4 million
$139.3 million
41 properties sold
McGrath Mosman
If you’re a real estate agent and selling houses in the Sydney suburb of Mosman, it’s safe to say your average sale numbers are going to be big.
McGrath’s Michael Coombs is doing big numbers – very big. He says alongside cashed-up local buyers there’s been an influx of international buyers, meaning McGrath has cast its net a bit wider for business.
Mr Coombs also has some pertinent words of advice for young agents entering the industry.
“My advice for anybody starting out is about taking responsibility,” he says. “You can build a great future but it’s based on how much time you put in, how much effort you put in and how much you really want it.”
Listen to what Mr Coombs says about tailoring your processes to keep the vendor happy.
Tim Foote
Suburb: Mosman/Balmoral, NSW
Position: Sales Agent
Years experience: 14
Support staff: 3
Average sale: $3.3 million
$174.5 million
53 properties sold
Belle Property Mosman
As number one principal at Belle Property Australasia eight times in the past 11 years, Tim Foote has set many price benchmarks over his 14 years on Sydney’s lower north shore.
Very few agents can match Mr Foote’s consistency in sales results in the niche prestige sector – year after year.
In Balmoral, he achieved six of the top eight sales during the second half of 2013, including a property sale of $11.25 million.
Specialising in Balmoral and Mosman waterfronts, Mr Foote has successfully tapped into the Chinese market to generate superior results, with 35 per cent of sales going to Chinese buyers in 2013 and $56 million in sales achieved off market for private clients through his database.
Julian Hasemer
Suburb: Darling Point, Bellevue Hill, Rose Bay, Woollahra, NSW
Position: Principal
Years experience: 22
Support staff: 1
Average sale: $2.8 million
$106.2 million
38 properties sold
1st City Hasemer + Caldwell.Eyles
Given Julian Hasemer’s patch is one of the most lucrative markets for high-end sales in the country, it’s little wonder he is ranked among the top five agents in the country for highest average sale.
Mr Hasemer admits that while the eastern suburbs of Sydney remain a seven-digit property playground, the stiff competition in the area keeps him on his toes.
“While it’s a high-end market, it is a very small area and there are a lot of agents working it,” he says.
“There’s far more competition to get the business in this area, so that’s a challenge. Then, obviously you have to find the buyer. I think the dollar values if you do get the listings, and the sales more importantly, help in terms of getting the sales of the sort of levels I achieved last year.”
Listen to what Mr Hasemer has to say about the strategy of high-end buyers selling properties.
Scott Swingler
Suburb: City Beach, WA
Position: Licensed Real Estate Agent
Years experience: 14
Support staff: 1
Average sale: $2.5 million
$98.6 million
40 properties sold
Space Real Estate
Scott Swingler is not a man who buys into the idea that all of the best real estate happens on the eastern seaboard in the Sydney, Melbourne and Brisbane markets.
A quick glance at Mr Swingler’s highest average sale figures and it’s hard to argue with him.
“The opinion over here is that we’re totally western seaboard focused and you guys are out on the periphery,” he laughs.
“Look, everyone exists in their own world; I think we’re the most isolated city in the world, so everything that happens here is the centre of the universe for us.”
Is there a difference between what vendors out west want from their agent and what those in the east want? Listen to what Mr Swingler has to say.
Shortest days on market
Andrew McDermott
Suburb: Castle Hill, NSW
Position: Principal
Years experience: 10
Support staff: 1
Average days on market: 13
$62 million
76 properties sold
Belle Property Castle Hill
Working closely with his wife and director of the business, Kellie Burns, Andrew McDermott has assisted her in bringing the respected Belle brand to Sydney’s Hills District, with the office being established in 2011.
“After careful consideration we came to the conclusion that Belle best represents our ethos and approach to real estate and enables us to best service our clients and perfectly showcase their properties in the marketplace,” he says.
With over 10 years’ experience in the real estate industry, Mr McDermott is a well-known, long-term local resident with a strong presence in the area and a firm commitment to the community.
Adam Crawley
Suburb: Sylvania, NSW
Position: Director
Years experience: 13
Support staff: 2
Average days on market: 14
$60 million
67 properties sold
Ray White Sylvania
A standout in the category for the shortest time on the market, Adam Crawley describes his selling method as 50 per cent auctions and 50 per cent private treaty.
“When I do an ‘offers over’ figure I normally get way over – on average 15-20 per cent over – because there is a lot of competition and I am able to push the buyers up and the owners are very happy to sell,” he explains.
“That is why I do a combination of auctions and private treaty, because auctions do take longer but some properties are better for auctions and some properties are better for ‘offers over’.”
Mr Crawley says cheaper properties such as units in areas where there is plenty of demand can be sold in the first week.
“That frees up my time so I can then list more because I’m not holding properties for six or seven weeks and I can still get the vendor the premium price because I have a lot of people trying to buy the place,” he says.
To listen to how Mr Crawley consistently sells so quickly, click on the audio.
Peter Chauncy
Suburb: Naremburn/Crows Nest, NSW
Position: Partner
Years experience: 10
Support staff: 1
Average days on market: 15
$143 million
119 properties sold
McGrath Crows Nest
A regular top 10 contender for the past three years running, Peter Chauncy has never been one to shy away from success.
When asked whether the robust state of the Sydney property market has made selling houses easier over the past year, Mr Chauncy is quick to defend.
“I don’t think [it is easier], every sale has a challenge,” he says.
“At this point in time in the marketplace, certainly selling properties is perhaps a little bit easier than it was but you still have to be skilled enough and good enough to list someone’s home, and that involves getting trust from the beginning, which is always the hard thing.”
Mr Chauncy believes the number one characteristic a vendor is looking for in a real estate agent is trustworthiness.
“I think they are looking for someone they can trust, someone they like, and I think they are looking for a brand which is credible,” he says.
“I think if you can tick all of those boxes and you are empathetic around [a vendor’s] needs and wants, you are a long way forward to getting that listing.”
Piers van Hamburg
Suburb: Neutral Bay/ Mosman/ Cremorne, NSW
Position: Director
Years experience: 17
Support staff: 3
Average days on market: 15
$131.4 million
100 properties sold
McGrath Estate Agents
An agent with quite a track record, Piers van Hamburg has assisted more than 1,000 clients in the buying and selling process.
Over the past 17 years, he has risen to become one of the Sydney lower north shore’s leading agents, known in the area for consistently delivering outstanding results regardless of property market conditions.
Mr van Hamburg achieves his best results when the property market becomes more challenging.
“In easy times, anyone can sell a home; however, now is a great time when I can demonstrate true salesmanship and my ability to achieve great results, regardless of what might be going on in the broader economy,” he says.
Mr van Hamburg believes that the key to achieving strong results consistently involves outstanding property presentation, an effective pricing strategy and a well implemented, well executed marketing campaign.
Suburb: Belmont, WA
Position: Director & Sales Leader
Years experience: 23
Support staff: 4
Average days on market: 15
$90.1 million
162 properties sold
michaelkeil.com
Finishing high up the leader board for fewest days on market and most properties sold, Michael Keil says the expansion of his team has provided the extra support needed to achieve success.
“I have a great team who is very active in following up the buyers and getting feedback,” he explains.
“Before I expanded the team it was just me and it was too hard to sell a lot of properties and to be able to have the time to follow up the buyers and qualify them.”
Mr Keil says there are “no tricks” involved in his achievements, with it coming down to having the experience to be able to price property correctly and then market it well to get the best price.
“We have always had a pretty good track record with our short days on market [result]. We don’t do many auctions – last year we probably only did about four auctions,” he says.
Most properties sold
James Tostevin
Suburb: Boroondara, VIC
Position: Director
Years experience: 19
Support staff: 4
$261.4 million
193 properties sold
Marshall White Boroondara
As well as being a selling powerhouse, James Tostevin uses his skills to train other real estate agents – and has been doing so for the past 18 years.
Meticulous time management and follow-up systems have significantly improved the capacity of those who have attended his training seminars.
Mr Tostevin’s innovative ideas and powerful motivation to succeed are a reflection of what he does best – listing and selling real estate.
Despite his posting huge numbers in the past few years, one of the challenges Mr Tostevin sees within the industry is commission discounting being as bad as ever – something he has had huge success in overcoming.
Robert Pignataro
Suburb: Strathfield, NSW
Position: Managing Director
Years experience: 27
Support staff: 2
$186.9.3 million
183 properties sold
Strathfield Partners Real Estate
Achieving high results for the most listings secured and the most properties sold, Robert Pignataro narrows his success down to “word of mouth and reputation”.
“It is a lot of networking and relationships, I must admit,” he says.
“A lot of my meetings are done early in the morning; I am an early starter so most of the time I am in the office just after six o’clock, sometimes earlier, [and] I am pretty much on call 24/7.”
Mr Pignataro says he works a lot of long hours but his family is quite used to it after 24 years.
“In actual fact, I take my son and my wife with me to 100 per cent of my auctions,” he says.
“I think they understand this is what I enjoy doing because I don’t have any hobbies. I don’t have any other interests apart from real estate.”
To hear more on Mr Pignataro’s idea of a great challenge, listen in to the audio clip.
Michael Keil
Suburb: Belmont, WA
Position: Director & Sales Leader
Years experience: 23
Support staff: 4
$90.1 million
162 properties sold
michaelkeil.com
Finishing high up the leader board for fewest days on market and most properties sold, Michael Keil says the expansion of his team has provided the extra support needed to achieve success.
“I have a great team who is very active in following up the buyers and getting feedback,” he explains.
“Before I expanded the team it was just me and it was too hard to sell a lot of properties and to be able to have the time to follow up the buyers and qualify them.”
Mr Keil says there are “no tricks” involved in his achievements, with it coming down to having the experience to be able to price property correctly and then market it well to get the best price.
“We have always had a pretty good track record with our short days on market [result]. We don’t do many auctions – last year we probably only did about four auctions,” he says.
Nick Renna
Suburb: Bentleigh & district, VIC
Position: Director
Years experience: 20
Support staff: 2
$140.2 million
159 properties sold
hockingstuart Bentleigh
As director of hockingstuart Bentleigh and Oakleigh, Nick Renna has realised two long-standing career goals: to work at the highest level in his chosen profession and to work with leading estate agents.
“I'm proud to be a member of such a successful team,” he says. “At hockingstuart, we constantly stay ahead of the competition through innovative marketing strategies that provide maximum exposure across a wide range of both print and electronic media.”
Mr Renna’s cordial manner, good humour and single-minded determination have won him many accolades. His auctioneering skills have earned him far more than industry awards; they've also resulted in an extraordinary number of client recommendations.
“A successful auction is an event similar to any team sport,” he says. “The auctioneer is the most visible and recognisable part of the team; however, there are many people involved who make it all happen.”
Karen Vogl
Suburb: Ringwood, Melbourne, VIC
Position: Principal
Years experience: 12
Support staff: 3
$87.1 million
159 properties sold
hockingstuart Ringwood
She may have surrendered her crown as Top Female Agent, but Karen Vogl continues to post numbers that are the envy of most agents in Australia.
Making the top five agents for both the most properties sold and most listings secured, Ms Vogl must be doing something right.
With the number of women entering the top 50 continuing to rise this year, she says long may it continue in what is traditionally a male-dominated industry.
“Females bring a different view to things,” she says. “If you’ve got a female as part of any real estate team it can bring a huge amount of benefit to the clients.
“Some buyers seem more comfortable dealing with female agents. They feel a little bit at ease; it’s important to have a [gender] balance.”
Listen to what Ms Vogl thinks is the key ingredient for notching up a high number of properties sold.
Mark Kentwell
Suburb: Newcastle, NSW
Position: Managing Director/Principal
Years experience: 9
Support staff: 2
Listings secured: 156
$76.7 million
120 properties sold
PRDnationwide Newcastle
The ‘main man in sales’ in the Newcastle region, there’s not much about real estate that Mark Kentwell doesn’t know. In fact, he has been caught by his partner Natalie rehearsing negotiation dialogue in his sleep!
Mark was the Newcastle and Hunter Young Achiever of the Year award winner and winner of the Harvey Douglas Award for Outstanding Contribution to the Real Estate Industry in 2010.
He has since racked up several other accolades, and was ranked 33 in last year’s Top 100 agents.
Mr Kentwell consistently achieves new record sale prices and lower days on market, while he has also sold more homes at auction than any other agent in Newcastle, Lake Macquarie or the Hunter Valley in the past five years.
He says he loves the unlimited possibilities and potential that business offers – and how he can bring people into the PRD team and help them create an amazing future and lifestyle for themselves and their families.
Most listings secured
James Tostevin
Suburb: Boroondara, VIC
Position: Director
Years experience: 19
Support staff: 4
Listings secured: 235
$261.4 million
193 properties sold
Marshall White Boroondara
As well as being a selling powerhouse, James Tostevin uses his skills to train other real estate agents – and has been doing so for the past 18 years.
Meticulous time-management and follow-up systems have significantly improved the capacity of those who have attended his training seminars.
Mr Tostevin’s innovative ideas and powerful motivation to succeed are a reflection of what he does best – listing and selling real estate.
Despite his posting huge numbers in the past few years, one of the challenges Mr Tostevin sees within the industry is commission discounting being as bad as ever – something he has had huge success in overcoming.
Robert Pignataro
Suburb: Strathfield, NSW
Position: Managing Director
Years experience: 27
Support staff: 2
Listings secured: 200
$186.9.3 million
183 properties sold
Strathfield Partners Real Estate
Achieving high results for the most listings secured and the most properties sold, Robert Pignataro narrows his success down to “word of mouth and reputation”.
“It is a lot of networking and relationships, I must admit,” he says.
“A lot of my meetings are done early in the morning; I am an early starter so most of the time I am in the office just after six o’clock, sometimes earlier, [and] I am pretty much on call 24/7.”
Mr Pignataro says he works a lot of long hours but his family is quite used to it after 24 years.
“In actual fact, I take my son and my wife with me to 100 per cent of my auctions,” he says.
“I think they understand this is what I enjoy doing because I don’t have any hobbies. I don’t have any other interests apart from real estate.”
To hear more on Mr Pignataro’s idea of a great challenge, listen in to the audio clip.
Dave Manby and his team are passionate about selling real estate so it should come as no surprise that they are ranked as RE/MAX Australia’s number one team, and number four internationally within RE/MAX.
What makes this team so successful is their 32 years’ combined experience, their track record, local knowledge, professional marketing, care, passion and ability to get results.
The team specialises in most suburbs at the southern end of the Gold Coast and in all aspects of sales from acreage, waterfront, and golf courses to traditional residential sales.
The benefit to listing with Mr Manby is his ability to network, not only with the local market but also with interstate and international buyers.
Karen Vogl
Suburb: Ringwood, Melbourne, VIC
Position: Principal
Years experience: 12
Support staff: 3
Listings secured: 176
$87.1 million
159 properties sold
hockingstuart Ringwood
Karen Vogl remains the queen of secured listings in Australian real estate.
The hockingstuart Ringwood principal has been dethroned as Australia’s Top Female Agent but is still posting superb numbers in terms of property listings.
“Look, I’ve been doing those sorts of numbers for a few years now,” she says.
“The reason I do these sorts of numbers is systems; you can’t do these numbers without a good system. When I speak to my clients about getting their home sold, I don’t speak to them about the set-up stage of it – I’ve got a whole team of people that get the home set up for me. I’m only really doing the activity that gets a home sold,” she adds.
Find out why Ms Vogl thinks saying no to certain business can often be a good strategy.
Mark Kentwell
Suburb: Newcastle, NSW
Position: Managing Director/Principal
Years experience: 9
Support staff: 2
Listings secured: 156
$76.7 million
120 properties sold
PRDnationwide Newcastle
The ‘main man in sales’ in the Newcastle region, there’s not much about real estate that Mark Kentwell doesn’t know. In fact, he has been caught by his partner Natalie rehearsing negotiation dialogue in his sleep!
Mark was the Newcastle and Hunter Young Achiever of the Year award winner and winner of the Harvey Douglas Award for Outstanding Contribution to the Real Estate Industry in 2010.
He has since racked up several other accolades, and was ranked 33 in last year’s Top 100 agents.
Mr Kentwell consistently achieves new record sale prices and lower days on market, while he has also sold more homes at auction than any other agent in Newcastle, Lake Macquarie or the Hunter Valley in the past five years.
He says he loves the unlimited possibilities and potential that business offers – and how he can bring people into the PRD team and help them create an amazing future and lifestyle for themselves and their families.
The top 5 agents 2014
This year, the top five agents is actually more of a top six, with two agents sharing the spoils in joint fifth position.
You’ll see a couple of the industry’s biggest hitters on the list but also some fresh-faced first timers, which can only be positive news for the real estate industry.
Drum roll, please …
James Tostevin
Suburb: Boroondara, VIC
Position: Director
Years experience: 19
Support staff: 4
$261.4 million
193 properties sold
Marshall White Boroondara
When James Tostevin speaks it’s in manner that exudes a forthright confidence, which seldom hints at any sort of arrogance.
And he’s a man who has every reason to speak confidently, having finished in the top spot to be crowned the country’s undisputed best agent for the second year running.
He puts his success down to not only “working smart” but also working exceedingly hard to establish a sizable database of clients.
“The number one weakness I see in real estate agents is their time management,” he says.
“People talk about having an ‘ideal’ day or weak, but I don’t believe there are many agents in Australia who have mastered it.
“I’m not saying my week is perfect, but I certainly delegate low percentage things so I can focus on things more likely to make money.”
Mr Tostevin says it means "a hell of a lot” to be ranked number one again.
“It’s a great honour,” he says. “It’s not just the commission you write; if all things were equal and I went in for a listing against the other top agents, and we couldn’t discount commission to get business, I’d back myself to win a vast majority of listings.”
Alexander Phillips
Suburb: Woollahra, NSW
Position: Partner
Years experience: 12
Support staff: 2
$200.5 million
108 properties sold
Phillips Pantzer Donnelley
Clocking in seven days a week, Alexander Phillips lives and breathes real estate, and it has paid off with him skyrocketing to number two in the Top 100 Agents for 2014.
“Our team works 24/7 for our vendors. I structure my year so I go away two times a year for about a month at a time, since we work seven days a week,” he says. “We are doing a lot of private viewings – some days at eight o’clock at night,” he adds.
Finding himself in the top bracket of real estate agents is “definitely rewarding”, but Mr Phillips still believes there is plenty of room to grow and improve.
“Vendors are looking for transparency and commitment and someone who is a hard worker,” he says.
For agents just starting out in the real estate industry, Mr Phillips explains success is not going to happen overnight, but if you put in the hard yards “the sky is the limit”.
“If it is your first day on the job, accompany yourself with one of the Top 100 Agents that is a very good operator and you will get the right knowledge and the right habits to be a top agent,” he says.
Marcus Chiminello
Suburb: Toorak, VIC
Position: Director, Auctioneer
Years experience: 12
Support staff: 2
$193.3 million
129 properties sold
Marshall White Toorak
Despite dropping one place from last year in the rankings, Marcus Chiminello continues to be one of the sharpest real estate operators in the country.
The Marshall White director, who joins colleague James Tostevin in the top three agents in Australia, is a man unafraid of that often scary word for agents: delegation.
“My absolute priority is to ensure every client enjoys a service where they feel like they’re the only one, and you need to be able to create that feeling irrespective of whether you have one client or 15 at any one time,” says Mr Chiminello.
“The way I do that is by the structure within my team. My numbers have grown significantly as I’ve put on new people. Whether it’s an administration or marketing assistant, it creates more time for me to focus on the dollar productive activities such as listing and selling.”
Mr Chiminello believes real estate is a “beautiful” industry, where success depends on your level of effort.
Peter Chauncy
Suburb: Naremburn/Crows Nest, NSW
Position: Partner
Years experience: 10
Support staff: 1
$143 million
119 properties sold
McGrath Crows Nest
A regular top 10 contender for the past three years running, Peter Chauncy has never been one to shy away from success.
When asked whether the robust state of the Sydney property market has made selling houses easier over the past year, Mr Chauncy is quick to defend.
“I don’t think [it is easier], every sale has a challenge,” he says.
“At this point in time in the marketplace, certainly selling properties is perhaps a little bit easier than it was but you still have to be skilled enough and good enough to list someone’s home, and that involves getting trust from the beginning, which is always the hard thing.”
Mr Chauncy believes the number one characteristic a vendor is looking for in a real estate agent is trustworthiness.
“I think they are looking for someone they can trust, someone they like, and I think they are looking for a brand which is credible,” he says.
“I think if you can tick all of those boxes and you are empathetic around [a vendor’s] needs and wants, you are a long way forward to getting that listing.”
Vivien Yap
Suburb: Nedlands Dalkeith, WA
Position: Sales Executive
Years experience: 2.5
Support staff: 3
$145.9 million
90 properties sold
Acton Dalkeith
Describing her rise into the Top 100 Agents as “meteoric”, Vivien Yap still can’t believe what she has managed to accomplish in the last year.
“I feel very privileged and extremely honoured because I never thought I would be where I am today,” she says.
“I always thought I would be a pharmacist and happy to be dispensing medications, and now I am a highly recognised real estate agent.
“You have to remain very positive even though you do have your ups and downs – I immerse myself with really successful people and ask how they are improving their sales and how they are improving their skills,” she adds.
Ms Yap says she would like to see herself as a successful female real estate agent because she doesn’t believe females get enough recognition in the real estate industry.
“It would be nice to be an inspiration to all female real estate agents who are starting out and those who are looking at real estate as a second career,” she says.
Michael Clarke
Suburb: Manly, NSW
Position: Principal and Sales Agent
Years experience: 8
Support staff: 3
$139.6 million
97 properties sold
Clarke & Humel Property
A newcomer not only to the top five but the Top 100 itself, Michael Clarke believes real estate is as much a lifestyle as a profession.
“You’ve got to love it … and we do,” says Mr Clarke – the “we” referring to his wife and business partner Cherie.
“We eat, sleep and breathe it. I have the best scenario in the world because my wife is my business partner, so the two of us are on our own journey together.”
Mr Clarke admits real estate can be exhausting – an industry where you can go from the “height of elation to the depths of despair within an hour”.
He also believes the industry here currently has a fantastic opportunity to finally ditch the sterotype of agents being untrustworthy.
“I think that perception is a throwback to 20 years ago, but what a fabulous opportunity for us,” says Mr Clarke.
“Gone are the days of the fast talking, slimey sales agent. All of the good real estate agents I know are hard-working people, who tell the truth. It’s our part to show people that in order to get the best result you don’t have to trick or manipulate. The way you can get the best result for your vendor is to be transparent,” he says.
Top 100 Sales Agents 2014 Rankings
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