Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Stop being a boring agent

By Hannah Blackiston
14 October 2016 | 1 minute read
Boring real estate agents

One of Australia’s most confident real estate agents shares his tricks of the trade and reveals what he did to stop being ‘boring’ like his competition.

A quick Google search of Zed Nasheet of LJ Hooker Hampton Park, in Victoria will turn up not only his impressive sales results but his media presence as well.

Mr Nasheet’s eye-catching property videos have been featured on news programs and the more popular clips on his YouTube channel have been viewed well over 10,000 times. He tells REB about the origins of his videos and the impact they’ve had on his career. 

“Ninety per cent of [agents] are boring. When I talk to them, they bore me,” he said when asked why he started making property videos.

“You’re selling someone a dream out there, so [it’s] important to look excited and educate them. If you’re selling any product, look excited. Don’t be boring about it.”

Mr Nasheet got the idea to start making videos when he was looking for his own property and realised the photographs online did not look the same as the actual properties.

“The photos ... they don’t give much ... they look like something else and when you walk in there, it looks totally different and it lies to people,” he said.

After his videos started garnering attention, Mr Nasheet noticed his local community was responding well to them.

“Do you know how many times people come up to me at the shops and they’re like, ‘Zed, we love your property videos. Zed, you’re amazing, you’ve done an amazing job for that vendor’?” he said.

If Mr Nasheet’s videos are producing such great results, why aren’t more agents making them?

“Every single real estate agent out there didn’t like doing property videos [like these] because it’s outside their comfort zone,” he said. 

“It’s all about working smart, not working hard. The only way you’re going to get your name out there is if you have a point of difference. What makes you different?

“That is a question you’ve got to ask yourself – what makes your approach different in comparison to 50,000 estate agents out there?”

Stop being a boring agent
zzzz snooze
lawyersweekly logo

ABOUT THE AUTHOR


Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.