Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

2 very easy ways to bust out of a sales slump with social media

By Emma Barr
24 October 2018 | 1 minute read

Are you in a sales slump? With social media making a huge impact, it’s so important to know that a tailored social media plan can get you out of such slump and start generating you some leads straight away. Here are two good strategies that are very easy to implement.

1. Lead magnet

Design a lead magnet that encompasses some of your local area knowledge, any facts and figures that your prospects would find interesting and potentially not have access to.

Advertisement
Advertisement

It doesn’t have to be long or perfectly designed. It just has to be ready to send out to your target base. Then you can simply design a social media marketing campaign around this.

You now have something that will generate you leads and build your audience throughout the year.

2. Old clients, new offers

Another way to really maximise on a sales slump is to retarget your prospects or old clients with a new offer.

The easiest way to do this is to create a new custom audience utilising your Facebook Pixel (this should already be installed on your website) and target all traffic from within the last 180 days.

You can retarget them with a special incentive or local offering. Anything that you think would appeal to them with the right targeting will get you in their front doors.

Fast

These types of campaigns are easy to implement and, when done right, can have a fast turnaround. One of our agents saw over 34 warm/hot leads come through their funnel in 10 days, with four on-the-spot appraisals and 30 requesting an appraisal in a couple of months’ time.

Utilising social media to lift your business out of a sales slump is the easiest way to connect with your target audience in the fastest way possible, and implementing a targeted plan around any campaigns that you are running will help you to guarantee their success in the long run.

Smoothing out the sales rollercoaster within your business, and making sure that no matter what time of the year you have consistent leads coming into your business, will make for a much easier ride.

Every business will see sales slumps at times throughout the year, but it is what you do during those slumps that will set you apart from others in your industry.

Setting up systems that will help boost you out of your slump but also make your sales highs even higher will change your business in the long run.

After being in the real estate industry for five years and then specifically working as a lead generator for the last two, I know that the most successful agents and business owners will have strategies in place that work day in, day out across all their social media channels to make sure they are reaching the right people at all times.

2 very easy ways to bust out of a sales slump with social media
Emma
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


Emma Barr

Emma Barr

Emma Barr is the founder of iLEADS, a pipeline accelerator for real estate agents.

She is travelling Australia in a van as we speak, working AND living the dream!

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.