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In real estate, being a top performer can often be just the beginning for a career in the industry. For ambitious agents ready to lead, grow, and scale their success, business ownership is the natural next step; more and more top agents across greater Brisbane are making that leap with Place Estate Agents.
From seamless office launches to long-term lifestyle transformations, the results speak for themselves.
“We’re not interested in growing for growth’s sake,” said Place CEO, Damian Hackett.
“We partner with the right people; those who are already leaders in their markets, and who want to build something bigger with the support of an elite brand behind them.”
The leadership team and directors are experienced practitioners in real estate sales and property management, offering a level of expertise and market-leading growth that franchise-based models can’t deliver.
Place’s deliberate expansion model has already seen success stories emerge in 2024, with the opening of Place Cleveland, led by Emma Miller, and Place Redcliffe Peninsula, headed by Jess Culling – both high-performing agents in their areas.
A remarkable example of what’s achievable comes from Drew Davies and Patrick McKinnon, the long-term business owners behind Place Ascot and Place Nundah.
Their journey – from high-performing agents to industry-leading business owners – underscores why Place is becoming the go-to agency for those ready to step into business ownership.
8 reasons why high-performing agents are choosing Place
1. Life-changing growth potential
From financial freedom to leadership development, business owners like Davies and McKinnon have experienced firsthand how launching a Place office can transform not only their career but their entire lifestyle.
“I’ve gone from being just an agent to being a leader,” McKinnon said. “Place helped make that leap possible.”
Owning a Place office isn’t just about business success; it’s about legacy.
2. Unmatched support from Place HQ
With over 60 in-house experts, Place HQ handles the heavy lifting – from HR, legal and compliance to marketing, contracts, tech and finance – so business owners can focus on selling, leading, and growing.
“It’s a full-scale, highly qualified team that I could never afford to hire on my own,” said Davies. “And they all work to help grow my business.”
3. Elite-level marketing and branding
Place’s marketing is industry-leading, with high-quality collateral and marketing material that is tailored to individual campaigns. Place dominates in obtaining positive free media coverage for its clients and agents, and is recognised as having market share in this space.
“When I looked across the Brisbane market, Place stood out as modern, fresh, and ahead of the curve,” Culling said.
4. A culture built on trust and collaboration
At Place, culture isn’t an afterthought – it’s a foundation. Davies and McKinnon credit their high-performance results to the transparent, collaborative environment they’ve built under the Place umbrella.
5. Seamless systems and smart tech
Custom-built technology and streamlined processes ensure every Place office runs efficiently and scales smoothly, without losing focus on relationships and results.
6. A trusted brand
Since 2002, Place has invested heavily in establishing and expanding the brand across Brisbane. As a result, it is the number one expert in Brisbane real estate, where opening an office with Place brings instant credibility, trust, and momentum.
7. Real mentorship from real leaders
From hundreds of years’ worth of expertise combined from established directors and principals across the network, Place offers access to true leaders who’ve done it before and are invested in helping others grow.
8. Strategic, selective expansion
Every office launch is part of a broader, thoughtful strategy, not a numbers game.
“We want to build a network of excellence, not just volume,” Hackett said. “And that starts with the people we partner with.”
Ready to build your own place?
If you’re a high-performing agent dominating in your area with a hunger to grow, Place might just be the partner you’re looking for.
To find out more about becoming a Place business owner, contact us at
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