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When I first entered the industry, I believed momentum would come quickly. I thought if I worked hard for a few months, drove a nice car, and looked the part, I would become successful almost overnight. But it did not take long to realise that real estate is not built on image. It is built on consistency, grit, and patience, writes Adrian Bo.
The early reality
In the beginning, you are not negotiating high-level deals or commanding the top end of town. You are cold calling (effectively being a “glorified telemarketer”), doorknocking, letterbox dropping, and trying to stay motivated while hearing “no” more often than “yes”. During the week, you are often working the phones. On weekends, you are running from open homes to buyer appointments and trying to stitch deals together.
This is the real foundation of a career in real estate:
- Making 30 to 50 calls per day.
- Following up with every enquiry.
- Meeting new people constantly.
- Managing rejection without losing focus.
- Building trust through follow-through, not flash.
What takes time to build
The most valuable assets in real estate are not material. They are built through time, discipline, and long-term effort. These include:
- A clean, nurtured, and detailed database.
- A name that sellers associate with results.
- A community that recognises your consistency.
- A steady pipeline of referrals and repeat business.
- Partnerships with brokers, solicitors, and trades.
You cannot fast-track reputation. You earn it through showing up, solving problems, and delivering results.
Your business becomes the asset
The great part is that over time, your business begins to evolve. What once felt like a grind becomes a system that works in your favour. The follow-up calls start to get returned. Sellers mention your name in living rooms before you walk in. You are no longer chasing every lead – many now come to you.
At that stage, your database is no longer just a list. It is a powerful, income-generating asset. It creates predictability, it creates momentum, and it opens doors to further scale and freedom.
Real estate is a long game. It will test your discipline, your mindset, and your patience. But if you build the right habits early, stay consistent, and take care of your clients, you will create a career that provides long-term income, opportunities, and fulfilment.
There is no shortcut. But there is a clear path. The best agents walk it every day.
Adrian Bo is the CEO of Adrian Bo Real Estate Training & Auctions.
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