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As market competition heats up ahead of Spring, Luxe is a go-to for agents chasing standout results and greater visibility on realestate.com.au.
Spring is the busiest season in property—and every listing, auction, and vendor counts. To lead in this highly competitive market, agents need extraordinary impact, visibility and targeting that drives real action from serious buyers. That’s where Luxe comes in.
Get the competitive edge when it matters most
Luxe is the premium way to present your listing on realestate.com.au. It’s not just a listing—it’s a complete package designed to help agents attract high-intent buyers, build vendor confidence, and stand out as the go-to local expert.
Powered by deep buyer insights and backed by data, in the first 7 days Luxe delivers:
- 31% more enquiries1
- 74% more high-value listing interactions1
- 2x more views1
When competition is high, Luxe helps agents deliver extraordinary results.
Extraordinary visibility across realestate.com.au with premium homepage placement, the largest listing and branding in the search results
What makes luxe different
Luxe is built to go beyond just visibility on realeastate.com.au. It delivers performance through a powerful combination of premium placements, brand elevation, and actionable insights.
Here’s how:
-
Market leading branding
Luxe listings showcase an agent’s name and agency branding more prominently, helping agents not only win your next listing but reinforce your leadership in the market. -
Maximum visibility across realestate.com.au
Luxe listings receive exclusive placement on the realestate.com.au homepage and are the largest listing in the search results—commanding the attention of more serious buyers. -
Unmissable presence across buyer touchpoints
With premium Luxe mobile notifications and e-Brochures sent to interested buyers, Luxe keeps both property and agents stay top of mind. -
Vendor-ready insights
Every Luxe campaign includes access to smarter reporting that highlights buyer interest, behaviours, and price expectations—giving agents the tools to drive confident conversations with vendors.
Extraordinary impact with unmissable notifications and vendor ready insights.
Why it matters this spring
In a season where sellers have big expectations and buyers are ready to move, it’s not enough to rely on the ordinary. Luxe is ready to provide extraordinary impact:
It gives you more control in listing conversations
It signals quality to both buyers and vendors
It turns visibility into meaningful action
All while reinforcing your reputation as the agent to watch in your area.
Enjoy extraordinary value. Save on Luxe this spring,3
Now available with a limited time saving
This Spring, agents can access Luxe at a special discounted rate, making it the perfect time to maximise your campaign value and results.
All Premiere+ customers save 20% every time they list Luxe2. Whether you’re chasing better outcomes, looking to close faster, or simply want your listings to outperform the market—Luxe delivers.
List luxe this spring
Extraordinary results don’t happen by chance. They happen with Luxe.
Find out more: customer.realestate.com.au/luxe
Book your Luxe campaign in Ignite today with discounts automatically applied: https://ignite.realestate.com.au/
Disclaimers:
1. REA internal data, July 2024 - Dec 2024. Comparing first 7 days of Luxe and similar Premiere+ listings. Excludes listings where listing bump has been applied in the comparison period.
2. Offer only available for Premiere+ customers from 8 July - 31 December 2025.
3. Offer available from July 8 – December 31 2025 for Premiere+ customers with an Audience Maximiser Pro or Gold All contract and an Essentials or Pro subscription signed before 30 June 2025.
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