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Sales & Marketing

The Sales category of REB is host to a plethora of sales-related articles and information. The category aims to keep property managers informed about the latest sales developments and methods in creating effective sales strategies.

How this new CEO is adding value to his business

Having recently been appointed CEO of Harcourts International, Steve Caradoc-Davies reflects on the key priorities and challenges of his first few wee...

How to maintain connections with clients

With almost 30 years of experience in Sydney’s eastern suburbs real estate market, Ric Serrao has witnessed the evolution of the industry first-hand...

REB Business Empowerment Showcase: How new tech is reshaping real estate

In the first episode of the REB Business Empowerment Showcase podcast, ListReady head of sales Julian Antonescu and Property Realm CEO Patrick Hill jo...

Why daily prospecting is everything

For 21 years, Monique Dower of Belle Property has maintained that daily prospecting is the key to her success. Write comment (0 Comments) ...

How focusing on buyer engagement has paid off for this agent

For Claudia Portale of McGrath Estate Agents, placing as much importance on buyers as she does on vendors is the key to success. Write comment...

How to get the best out of each demographic

Michelle Stephens of OBrien Real Estate Carrum Downs believes adapting one’s customer service strategy to suit different personality types is key to...

Why consistency is key in client retention

Ranked at number 23 in the REB Top 50 Women in Real Estate 2019, Anna Younan from McGrath Estate Agents Camden joins host Tim Neary on this week’s e...

Balancing motherhood and a successful real estate career

Harris Real Estate property consultant Arabella Hooper believes in “fishing where the fish are” as a means of maximising business productivity. ...

How this agent is growing her business in a ‘difficult market’

Ranking 45th in the REB Top 50 Women in Real Estate 2019 ranking, Vicky Sayers doesn’t think of herself as being in the sales industry. Instead, she...

Why this agent has never made a cold call

Ranked at number 31 in the Top 50 REB Women in Real Estate, Maria Cassarino from Stone Real Estate in Seaforth joins host Tim Neary on this week’s e...

In real estate, one size definitely does not fit all

Ranked at number 32 in the REB Top 100 Agents and number five in the Top 50 Women in Real Estate, Tracey Dixon from McGrath Hunters Hill joins host Ti...

Instagram influencing: Making the most of the new ‘word of mouth’ marketing

Instagram has long been a marketer’s best friend, but for real estate agents and business owners, the true impact of social media influencing is onl...

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