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Brand vs Network, what’s the difference?

By @realty
19 June 2020 | 1 minute read

Promoted by @realty

Brands play an important role to the public, whether your part of a big brand or a small brand public awareness and recognition matters. However in recent years, it can be argued that the importance of a large brand has been pushed aside and there is now more value in personal branding. Afterall the public is dealing with the individual agent and will remember the experience they had with that agent more so than the brand. 

Whereas a network, generally defined as a group or system of interconnected people, can magnify success through new opportunities, support infrastructure and creative collaborations. A network allows for strength in numbers that individuals simply cannot benefit from.

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It used to be very expensive to join a network to leverage these benefits. Either you would need to pay high franchise fees and be locked into tight regulatory guidelines around branding or business practices, or work for a principal that is part of a large network and give 30% to 50% of your commission to do so.

Even then, these large networks are fragmented into smaller offices within controlled geographical borders which generally fosters a culture of competition rather than collaboration.

Today agents have many options to choose from and should consider what is most important to them.

The @realty structure aims to provide all of the benefits of a large brand combined with a local, personalised brand whilst providing agents and agencies the opportunity to leverage the strength of a national network of 600+ agents.

OASIS powered by @realty is the most innovative and collaborative option for agents to maximise their earning potential by keeping 93% to 100% of the commission earned. 

If you are considering starting your own boutique agency or simply want to reduce your overheads and gain access to a larger network of opportunities then visit https://www.atrealtycareers.com.au/structure or call 1300 299 377 today!

Author: 

JJ Taylor - @realty Director

Brand vs Network, what’s the difference?
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