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New flat-fee model to help both sellers and agents

24 October 2017 Reporter
Online platform, real estate stakeholders

A new online platform has found its way to the Australian real estate landscape, promising to improve the property process for all stakeholders.

Sello is a new online flat-fee real estate agency designed especially to make selling Australian property simpler for home owners, buyers and agents.

Founder Ian Macintosh said that the platform incorporates the latest technology, bringing transparency and convenience to the real estate process while delivering efficiencies for agents.

He added that it provides a workflow management tool, guiding vendors through the process, from appraisal to settlement. And for agents, there is a calendar and a centralised communication tool, streamlining interactions with vendors and buyers.


“Sello generates leads for agents, based on their territory,” Mr Macintosh said.

“This allows agents to focus on selling property, with less time spent prospecting. Sello employs a centrally coordinated, highly focused strategy to its marketing, based on data analysis.”

He said that the platform empowers vendors by keeping them fully informed throughout their campaign by providing them, among others, campaign statistics and buyer feedback.

“This is done without creating more work for the agent. Additionally, the workflow management tool and calendar help reduce the number of questions fielded by agents.”

Mr Macintosh said that the feedback so far has been positive.

The founder said: “We’ve received really positive feedback since our launch, including five-star reviews from every vendor and buyer we’ve dealt with to date. With a handful of sales already successfully completed across different parts of Sydney, each sale significantly exceeded vendor expectations and set a new building or street record.”

Mr Macintosh said that agents who join sello during its initial growth phase will be allocated an exclusive territory — at no upfront cost to the agent.

“We will partner with these agents to grow sello in these areas using centrally funded digital marketing.”

New flat-fee model to help both sellers and agents
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