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Top agent takes tech-enabled selling to a new level

Top agent takes tech-enabled selling to a new level

Technology, mobile phone
by Tim Neary 9 comments

An award-winning real estate agent has taken tech-enabled real estate to a new level by marketing, and selling, a property using only his iPhone.

Zed Nasheet, Victorian specialist at LJ Hooker Hampton Park, sold a property in Hampton Park using the social media application Snapchat — and nothing else.

Mr Nasheet, who has become infamous for his quirky and fun real estate videos and social media following, did what he does best after winning the listing. He pulled out his iPhone and began a walk through the property, showcasing its features to his Snapchat followers.

“The property is a three-bedroom and one-bathroom home with a big backyard that has the opportunity to subdivide,” the agent said.

“Other than that, it was a pretty standard home. On the Snapchat video, I said it was just listed and that we wanted $550,000 for it.”

He hit send on the instant video, and 15 minutes later he had a message from a potential buyer.

“On average, I get [around] 600–700 views on my Snapchat video, [but] this particular one only had about 50 views when, over Snapchat messenger, the buyer asked about the size of the land and when he could come and see it,” Mr Nasheet said.

“Then next thing I know, the buyer walks into our office and puts down a $2,000 deposit.”

The buyer is from South East Melbourne and had been looking for some time.

Mr Nasheet said that the home owner was “blown away” by the offer and speed of the sale.

“She had tears in her eyes when I told her what had happened and was extremely happy with the price,” Mr Nasheet said.

“We spoke again about comparable sales in the area, and she was happy to accept the offer.”

Mr Nasheet said that the average price for a three-bedroom home in Hampton Park, according to the most recent CoreLogic data, is $455,555.

Top agent takes tech-enabled selling to a new level
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The threat from the so-called digital disruptors like the property portals, DIY models and lead generating platforms
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