Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Video, bots, mobile overload: The hottest 2019 social media predictions

By Emma Barr
08 November 2018 | 1 minute read

Everyone knows what social media is and that they should be using it within their business. However, making sure you are spending your time in the right place and on the right social media trends will enable you to get the cut through and the results that you are looking for. Here are my social media predictions for 2019.

Video, video, video

If you haven’t already jumped on the video bandwagon within your business, 2019 is the year to do it. Research shows that the internet will catch up to television in 2019 in terms of hours watched, and the average user is consuming approximately 2.7 hours of online video per day.

Advertisement
Advertisement

There are so many different types of video that you can implement into your businesses strategy for 2019. Building out video ads and campaigns for your new properties or doing your monthly market wrap via video is just another way you can engage your prospects.

“Snack Ads” are another term for short videos that are less than 10 seconds long. As more and more video content comes online, we are developing shorter attention spans, so making shorter videos that get your service or message across faster is a great way to connect with your prospects.

Live streaming

Live streaming takes video to the next level. There is no better way to connect with your audience and potential buyers and sellers than via a live stream.

You can take your audience on a live tour of a new property and really let them see the amazing features it has to offer, as well as letting them know who you are as a real person, rather than an agent reading a script. Giving your audience a behind-the-scene look at the day-to-day running of your business is just another way you can open the doors and really let your audience get to know you.

Chatbots to become a normal thing

We are expecting to see chatbots continue to grow in 2019 and believe that they will become the “norm”. Implementing a chatbot within your social media and website is a simple process that could see your business engaging more with your prospects and delivering a higher level of customer service.

Not only are bots an effective way of mass communication, they also allow for a 24/7 two-way communication channel between your audience and the firm, which, on top of boosting customer satisfaction, will also boost your response rate on Facebook  —  hence improving SEO and the likelihood of your brand being recommended.

Mobile marketing

This might seem like a no-brainer; however, making sure you have a mobile marketing strategy implemented within your business will be more important in 2019 than ever before. Users are spending on average 2.8 hours on their mobiles per day, and of that, 80 per cent is spent on social media. So, to make sure your business is in the forefront of your prospects’ minds, mobile marketing is the place to be.

Content marketing will still be MASSIVELY powerful

Content marketing is king, as they say, and it will stay that way heading into 2019. Building out reputable content and distributing it to your network will develop greater trust within your audience. As always, the most informative and engaging your content is, the better chances your information will be noticed online, and you can be rewarded by some SEO boosts.

When building out content online, make sure that you are aligning your content with your consumer and personal goals in mind.

Influencer marketing

Most people on social media have seen influencers promoting products and services that they love and sending reviews out to their audiences.

Throughout 2018, we have already started seeing a similar trend in the real estate industry, with high-end properties and agents getting influencers to arrive at their opens and promote the property and agent to their network and audience.

By having an influencer promote a property or agent, their audience will feel like they can trust that advice as they have already built a relationship on trust with that influencer, and that can go a long way when there can be so much distrust in the real estate industry.

Video, bots, mobile overload: The hottest 2019 social media predictions
Emma
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


Emma Barr

Emma Barr

Emma Barr is the founder of iLEADS, a pipeline accelerator for real estate agents.

She is travelling Australia in a van as we speak, working AND living the dream!

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.