Everyone knows what social media is and that they should be using it within their business. However, making sure you are spending your time in the right place and on the right social media trends will enable you to get the cut through and the results that you are looking for. Here are my social media predictions for 2019.
Video, video, video
If you haven’t already jumped on the video bandwagon within your business, 2019 is the year to do it. Research shows that the internet will catch up to television in 2019 in terms of hours watched, and the average user is consuming approximately 2.7 hours of online video per day.
There are so many different types of video that you can implement into your businesses strategy for 2019. Building out video ads and campaigns for your new properties or doing your monthly market wrap via video is just another way you can engage your prospects.
“Snack Ads” are another term for short videos that are less than 10 seconds long. As more and more video content comes online, we are developing shorter attention spans, so making shorter videos that get your service or message across faster is a great way to connect with your prospects.
Live streaming takes video to the next level. There is no better way to connect with your audience and potential buyers and sellers than via a live stream.
You can take your audience on a live tour of a new property and really let them see the amazing features it has to offer, as well as letting them know who you are as a real person, rather than an agent reading a script. Giving your audience a behind-the-scene look at the day-to-day running of your business is just another way you can open the doors and really let your audience get to know you.
Chatbots to become a normal thing
We are expecting to see chatbots continue to grow in 2019 and believe that they will become the “norm”. Implementing a chatbot within your social media and website is a simple process that could see your business engaging more with your prospects and delivering a higher level of customer service.
Not only are bots an effective way of mass communication, they also allow for a 24/7 two-way communication channel between your audience and the firm, which, on top of boosting customer satisfaction, will also boost your response rate on Facebook — hence improving SEO and the likelihood of your brand being recommended.
This might seem like a no-brainer; however, making sure you have a mobile marketing strategy implemented within your business will be more important in 2019 than ever before. Users are spending on average 2.8 hours on their mobiles per day, and of that, 80 per cent is spent on social media. So, to make sure your business is in the forefront of your prospects’ minds, mobile marketing is the place to be.
Content marketing will still be MASSIVELY powerful
Content marketing is king, as they say, and it will stay that way heading into 2019. Building out reputable content and distributing it to your network will develop greater trust within your audience. As always, the most informative and engaging your content is, the better chances your information will be noticed online, and you can be rewarded by some SEO boosts.
When building out content online, make sure that you are aligning your content with your consumer and personal goals in mind.
Most people on social media have seen influencers promoting products and services that they love and sending reviews out to their audiences.
Throughout 2018, we have already started seeing a similar trend in the real estate industry, with high-end properties and agents getting influencers to arrive at their opens and promote the property and agent to their network and audience.
By having an influencer promote a property or agent, their audience will feel like they can trust that advice as they have already built a relationship on trust with that influencer, and that can go a long way when there can be so much distrust in the real estate industry.
ABOUT THE AUTHOR
Emma Barr is the founder of iLEADS, a pipeline accelerator for real estate agents.
She is travelling Australia in a van as we speak, working AND living the dream!