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New integration to provide better buyer experience

11 May 2020 Emma Ryan
REA Group Chief Sales Officer Kul Singh

Openn Negotiation has confirmed a new integration with realestate.com.au which aims to provide a better experience for buyers.

The integration sees realestate.com.au enable buyers to “navigate directly to the Openn Negotiation listing and get qualified to participate in the bidding process”, a statement confirmed.

The REA Group released the online auction feature in response to the national ban on in-person auctions.

“Throughout COVID-19, our aim has been to help minimise market disruption and to ensure buyers and sellers could continue to transact property virtually,” REA Group chief sales officer Kul Singh said.

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“We are pleased to have partnered with select online auction providers for the new feature, including Openn Negotiation.”

Despite restrictions set to ease over the coming weeks, Mr Singh said he is confident online auction platforms are here to stay.

“We are starting to see restrictions ease and we’re also seeing an increase in search activity on realestate.com.au each week,” he said.

“Online auctions can help reach multiple online bidders, no matter where they are. They will continue to play a role when restrictions are lifted and can help extend the reach of in-person auctions.”

Also commenting, Openn Negotiation’s managing director, Peter Gibbons, said: “We’re confident Openn Negotiation will continue its steep incline of growth as it offers a unique hybrid between private treaty and auction — allowing bidders with conditions to participate and bids to be revealed transparently to all parties throughout a four-week campaign.

“Agents who have taken the time to learn the process and used it for the first time are telling us they can see how it will become the ‘new normal’.”

New integration to provide better buyer experience
Kul Singh reb
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Emma Ryan

Emma Ryan

Emma Ryan is the deputy head of editorial at Momentum Media.

Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.

Email Emma on: [email protected]com.au

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