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REIWA rolls out new ‘digital doorknock’ strategy

22 May 2020 Emma Ryan
REIWA CEO Neville Pozzi

The Real Estate Institute of Western Australia’s longstanding partnership with The Salvation Army is seeing the real estate body embark on new strategy which will see it keep up its campaign efforts via a digital format.

Since 2013, the REIWA and its members have been proud supporters of the Salvos through the Community REInvest program. To date, the body has donated over $800,000 to help those who are in need.

In previous years, the months of May and June saw the REIWA run the Sleeping Bag Appeal, which aims to “bring comfort to the homeless on WA streets by collecting warm sleeping bags and blankets”.

In light of the pandemic, however, this year will see the REIWA and the Salvos approach the appeal in what they’re calling “digital doorknocks”.

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“While we may not be able to run our regular Sleeping Bag Appeal, we will be going online and asking both our members and the public to help show their support for those in need,” REIWA CEO Neville Pozzi said.

Mr Pozzi said housing is an important aspect of our community, and during the coronavirus pandemic, it is even more vital than before.

Keen contributors can get involved with the efforts by donating to the REIWA fundraising page from now until 30 June.

“Alternatively, you can start your own fundraiser by knocking on your friends’ and family’s digital doors. This includes sharing your fundraiser through social media, text messages and even WhatsApp!” Mr Pozzi said.

“During this difficult time, many who would have donated previously are now struggling themselves, which is why every little amount counts.”

REIWA rolls out new ‘digital doorknock’ strategy
Neville Pozzi reb
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Emma Ryan

Emma Ryan

Emma Ryan is the deputy head of editorial at Momentum Media.

Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.

Email Emma on: [email protected]com.au

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