The new Laing+Simmons Young Property office is rolling out a digital-age, customer-focused approach in response to demand coming from the Sydney’s Northern Beaches community.
The new Laing+Simmons Young Property office is headed up by husband and wife team, Amy and Matthew Young, and will initially focus on the Avalon, Newport and Palm Beach areas.
The move comes after the Youngs realised there was a need and opportunity available to offer the Northern Beaches community with a service that is valuable to them.
“The people on Sydney’s Northern Beaches are, on the whole, concerned about environmental issues, passionate about sustainability, and interested in lessening their impact on the natural world,” Ms Young explained.
“As active members of the local community, we not only share these perspectives, we want to ensure our new business reflects the local community we serve.”
Therefore, Laing+Simmons Young Property is committed to running a paperless operation, whereby locals won’t receive letterbox drops and customers will be invited to doc-sign digitally, Ms Young explained. Further, in the immediate term, Laing+Simmons Young Property will operate without physical premises to service the Pittwater area, coming to clients directly.
“Even before COVID-19, the real estate landscape was changing and scrutiny of the way agents typically operate was increasing. The pandemic has amplified some of these changes. People demand a greater social conscience from businesses, including agents, and that suits our philosophy. The time is right for a new ethical approach,” Ms Young said.
“In the upper Northern Beaches, the real estate market is at an interesting stage in the cycle. First home buyers are propping up entry-level apartments by taking advantage of record-low interest rates and stamp duty concessions to get in while they can. The JobKeeper stimulus is allowing more investors to hold onto their investment properties.
“Against this background, price heat has calmed; however, there are still families with a genuine need to move, and transactions are taking place.”
Commenting further, Laing+Simmons network growth manager Travis Wentriro said the Youngs make an ideal fit with the agency’s family-focused culture.
“By offering business owners greater flexibility to operate in the way they know best, and providing the growth avenues they need to create a valuable asset over the long term, we’re able to attract the most progressive and innovative operators in the market to Laing+Simmons,” Mr Wentriro said.
“Amy and Matthew epitomise the kind of passionate, community-first people we want to partner with at Laing+Simmons, and we welcome them to the family.”
Looking ahead, Ms Young said: “We are keen to develop a recruitment pipeline and we have commenced discussions with the community on how future recruitment opportunities might unfold.
“Because we are taking a new sustainable approach in our operations, the type of people we want to welcome will have broader interests that might be atypical of traditional real estate operators.
“A passion for community and the environment will mean more to us than other agencies.”
ABOUT THE AUTHOR
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
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