Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Online where it’s at for former sales director

By Grace Ormsby
12 June 2020 | 1 minute read
Alex Lumsden

Proving a pandemic is as good a time as any to launch a new business venture, a former LJ Hooker sales director has kicked off a new online agency in a bid to upend the traditional notions of real estate.

Alex Lumsden is taking up the helm of Lumsden Agency, an online, digital-first marketing company with a focus on visual marketing and digital advertising.

According to a statement announcing the new venture, the agency aims to challenge the “spray and pray” model of traditional brick-and-mortar realtors.

Advertisement
Advertisement

Mr Lumsden said the current COVID-19 crisis has laid bare the shortcomings of traditional brick-and-mortar real estate agencies and accelerated his own ambitions to be able to offer clients “a fresher, modern alternative” for the 21st century.

The founder said Lumsden Agency will “meet the needs of today’s modern market, which requires selling strategists and property marketers who understand how to reach and engage audiences online”.

The offering will also “help guide anxious buyers and sellers through these uncertain times, when the emphasis on physical viewings is greatly diminished or simply not viable”, he added.

Mr Lumsden said COVID-19 had rocked home owners and families across Australia, which in turn has presented significant challenges for the real estate industry.

“It has also demonstrated how woefully unadaptable and non-resilient the industry is, and home owners — many of whom were left without clear guidance or support during this time — have been crying out for an alternative.”

And with interest rates at historic lows, and a buyer’s market on the near horizon, the founder said that “what home owners need to be doing right now is taking advantage of the lull in the market”.

“The longer the crisis continues and the more anxious the market feels, the greater the flood of properties we will see emerge back on the market post-pandemic for home owners to compete with,” he explained.

He is so confident that he’ll be able to help sellers achieve excellent results, even during this challenging time, that he has even offered to waive all agency commission and sales fees for five Sydney-based home owners through a competition on his website.

Online where it’s at for former sales director
Alex Lumsden reb
lawyersweekly logo

ABOUT THE AUTHOR


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.