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Proptech firm attracts one-millionth customer

By Cameron Micallef
04 September 2020 | 10 minute read
RayWhite Lane Cove property reb

An Australian proptech company has secured its one-millionth property this week as more real estate agents adopt its platform.

In a statement, PropertyMe highlighted how it is continuing to add value to property managers, with approximately 1 million out of 2.3 million rental properties in Australia now using the platform.

Lisa Pentland, director of customer success, highlighted the company’s success so far in the market.

“It is an exciting achievement and means our software is now assisting real estate agents process over $1 billion monthly in rental payments,” Ms Pentland said.

Ms Pentland pointed out that PropertyMe is succeeding despite tough economic times.

“Despite the challenges of the coronavirus pandemic, we have experienced strong ongoing growth as agents and investors have sought new ways to interact with their customers and manage their rental property portfolios remotely.”

Highlighting the growth of the business in recent times, Ms Pentland said the PropertyMe platform was now facilitating in excess of 4.1 million conversations, 1.5 million maintenance jobs and 1.1 million inspections annually.

Ms Pentland believes the PropertyMe software is growing its market share due to being intuitive and easy to learn compared with other systems. 

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“With legacy software, there are many inaccuracies in reporting due to obsolete and redundant data,” she said. “In fact, it’s virtually impossible to track active properties under management or know whether a property manager is still using the software. 

“Our proposition is strong: what used to take hours to complete on a server-based system can now be done in minutes with automated workflows.” 

“Some of our customers have saved up to 120 hours a month across their agency operation, allowing them to focus on more important matters like nurturing relationships and growing their rent roll.”

The company has outlined, due to its success in Australia, it is looking to expand its business into the United States market.

“Our technology is world-leading and we are now considering launching into key overseas markets, including the US,” Ms Pentland said.

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