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Online platform boasts strong September sales

By Grace Ormsby
02 October 2020 | 9 minute read
Will Ainsworth reb

An online property sales platform has enjoyed a strong start to spring, with more than half of properties sold throughout September outdoing agent and vendor expectations.

Openn Negotiation has reported that 53 per cent of all properties sold across the month did so above any expectations, with an average five qualified buyers expressing interest on each listing and an average time on market of just 30 days.

According to Openn Negotiation’s head of growth and training, Will Ainsworth, “the stats consistently show when you run an Openn Negotiation, you meet more people in less time”.

He said no matter whether those “meetings” are in the form of general enquiries, qualified bidders or observers, they’re all “highly qualified opportunities to help you generate more business”.

“With lower levels of properties on the market, meeting with more buyers and potential vendors is critical,” he said.

Highlighting some of the platform’s big wins over the month, Openn Negotiation flagged a Claremont listing that was snapped up for $200,000 more than it was originally listed.

Mint Real Estate director Peter Clements said: “When it all finished, there were tears of joy and relief that they had achieved so much more than what they could’ve ever expected. The big plus was that other agents had valued the house some $400,000 less than where we ended up.”

Another success story came from Mallison Real Estate’s Bruno Adolphe, who sold an investment property on behalf of his vendors for $137,000 above expectations.

Attracting eight buyers and selling in just 10 days, Mr Adolphe said selling so high above reserve was “overwhelming”.

Acknowledging that he was initially concerned about the bank valuation, he commented that he “gave the valuer a copy of the Openn Negotiation bidding timeline and he accepted the price without question”.

The sale has since created an additional listing opportunity for the agent, who said the property was an investment property for the sellers.

“I’m now actually going to list their personal home to sell via Openn Negotiation because, in his own words, ‘I wouldn’t sell any other way’,” Mr Adolphe concluded. 


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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