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Agents of Change in a Covid World

By Dave Stewart, Director, Market Buy
25 January 2021 | 11 minute read
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Promoted by Market Buy

Covid changed the world forever and it rocked everyone. Market Buy was one of the tools that rose to prominence to help savvy agents stay productive.

Michael Hill form Noel Jones Wantirna was walking after work one night when his Apple watch vibrated, he was only a little way from home, strolling around one of the many walking tracks that are found throughout the outer Melbourne suburb of Knox and looking at his watch he knew he had another offer on one of his properties, through Market Buy.

His family were walking along beside him and together they were enjoying freedoms that earlier in the year had been denied to them due to Victoria’s strict lockdown policy, put in place to battle the COVID-19 pandemic and yet he was still connected, still working in a new mix of business and family life.

Covid has changed so much in the world and real estate has not been immune. While the effects have been different depending on location, the need to innovate and adapt has been universal.

Market Buy has helped agents like Michael stay effective and productive during times where all inspections and in person meetings were prohibited. Using technology, agents have been able to effectively engage with their consumer base and continue to sell, just in a new way.

Another agent who took on the challenges of Covid head-on was Jo Mooney from Just Realty who quickly adapted all her process and while already an avid user of Market Buy, Jo substantially ramped up her use and implementation and found exciting and new ways to use Market Buy to ensure she continued to sell houses for her sellers.

Jo says, “Market Buy allowed me to show my sellers that I could operate in any environment and while other agents scratched their heads and tried to work their way through our new reality, I was already set up and trained and I just used what I knew to continue listing and selling, I did not skip a beat. I used a lot of tools, but Market Buy was one that really allowed me to show my sellers and potential sellers how I was going to keep getting results for them, it was fantastic in a trying time.”

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The feedback from agents, owners and buyers is amazing and there are now thousands of agents from around Australia and New Zealand using our service to better manage their offer process.

This is a fantastic result but not the best bit. The real gold is the ability for agents to use our software to share to social media platforms, send links to their database, and generate powerful inflows of potential sellers, all looking for an edge in a competitive sales environment. That powerful point of difference is what really sets them apart.

We train our agents to become listing machines and we help them change the listing conversation to provide a more benefit-focussed discussion with potential sellers, so they are able to position themselves as a standout prospect for the seller’s business. Our agents are able to offers tools and evidence of sales success that no other agents are able to compete with.

Contact us for a free demo and we’ll show you the future of real estate and how you can use Market Buy to sell faster and list more.

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