Two industry players have revealed they are working together to offer vendors a choice of payment strategies when it comes to marketing: Pay On Success, Pay Later, or Pay Now.
ListSure and Campaign Flow are set to come together to “change the way real estate agencies fund vendor marketing for the better”.
With three choices of payment methods available to vendors as a result of the partnership, alongside insurance and “peace of mind”, the two companies said it gives convenience to vendors while ensuring agents are able to receive funds within 24 hours.
“The ListSure and Campaign Flow partnership merges the visions of these two industry pioneers, empowering real estate agencies to be able to meet all of their vendors’ advertising funding expectations in one simple, streamlined, on-the-go digital solution,” the media release announcing the partnership stated.
Brad Melman, co-founder and managing director of ListSure, said they had recognised a key friction point when trying to secure a listing was the cost of marketing.
“While traditional pay-later solutions solved part of this problem, they did not overcome vendor concerns that they would incur considerable advertising costs even if their property did not sell,” he outlined.
“ListSure solved this gap by melding together two traditional products, finance and insurance, into one innovative offering that removes this stress as it delivers payment on settlement and peace of mind.”
Campaign Flow’s CEO, Justin Steer, has also acknowledged the importance of property marketing campaigns while conceding that “there can be financial barriers experienced by both agents and vendors, too, which can slow the process”.
He flagged how, historically, either the agent or the vendor would cover the marketing debt during the sale process.
“However, this turns the cost into a burden rather than an investment and could end up with an ineffective marketing strategy in trying to keep costs to a minimum,” Mr Steer warned.
He said that Campaign Flow then realised that offering innovative payment options “could provide a smarter way that benefits agents and vendors so they can focus on achieving the best result, and less on paying for marketing”.