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CRO provides boost to PM software provider

By Grace Ormsby
27 April 2021 | 11 minute read
Sarah Dawson reb

A chief revenue officer is joining the PropertyMe team, as it looks to expand its reach.

Sarah Dawson is taking on the chief revenue officer role at the property management software company, with her appointment “part of a wider strategy to double down on delivering a seamless customer journey that delights our customers at every touch point”, according to PropertyMe co-founder David Scott.

Having worked across business development and account management, as well as Real+, Ms Dawson said she’s “most looking forward to leading and supporting the team in creating new pathways and strategies to build on the extraordinary growth that PropertyMe has already achieved”.


She argued that “in an ever-changing market, it is important to remain focused on how we can provide sound advice through the decision-making process to enhance the opportunity for our customers’ growth and improved customer service”.

She considered it “a pleasure” to be joining a team, and expressed she is “most excited about working alongside the team to uncover new opportunities for growth and about returning ‘home’ to tech”.

“My entire career has been driven by proptech,” she stated.

“I am excited about the speed of change, the integration opportunities and working with a team that is dedicated to making the decision easy.”

From Mr Scott’s perspective, “it’s paramount to us that customers feel heard, appreciated and empowered every step of the way”.

“We are confident Sarah will help us further optimise the entire customer experience at PropertyMe,” Mr Scott said.


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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