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A new, digital end-to-end sales workflow platform is helping agents work smarter, not harder.
ProcessPlus is a new platform, exclusive to Raine & Horne, that offers an “end-to-end” hub for agents, principals, assistants and administrators, while offering information and tools related to the entire sales process from prospecting through to settlement.
The cloud-based platform was designed by the network’s corporate team alongside sales trainer Daniel Spencer from Activate Growth, as well as through the contributions of Raine & Horne offices across Queensland, South Australia and New South Wales.
Aiming to support the use of “customer for life” sales strategies, ProcessPlus arms users with reporting, sales and marketing templates, as well as hours’ worth of educational videos — all designed to assist agents in winning appraisals as well as listings, before completing the sale.
The network’s executive chairman, Angus Raine, calls ProcessPlus “an industry best practice sales methodology that covers all bases from scripts and dialogues to action lists, sales letters, SMS and email templates”.
He said: “ProcessPlus has been designed to provide salespeople, principals, sales assistants and administrators with endless opportunities for growth, success and progress.”
He believes the new platform will boost productivity, with sales agents and their assistants able to spend less time in the office — “thus freeing them up to get to the next appraisal”.
The executive chairman expressed that this will help teams better evaluate their efficiency and provide better balance in their day-to-day activities.
“More significantly, by using ProcessPlus, principals can ensure their agents operate to a consistent standard of service for every single sale,” Mr Raine continued.
“ProcessPlus can be summed up in three words — ‘practical’, ‘pragmatic’ and ‘productive’ — and will take our principals and their sales teams from great to greater by helping them to work smarter.”
Efficiencies aside, the executive chairman has touted the tool’s ability to recruit new salespeople and administrators, to ensure “a seamless induction process for every new recruit”.
With the training capabilities incorporated into the platform, principals will also be better placed to enable the training of all sales staff.
Raine & Horne Group’s customer experience manager, Tatjana Marjanovic, said “for our principals, ProcessPlus gives them a way to coach existing and new sales staff about how to complete a process — whether it’s an appraisal, a sales call or settlement”.
The manager worked closely with Activate Growth’s Mr Spencer on the platform, and believes “principals no longer need to invest in hours and days training staff, as ProcessPlus provides all the coaching required to be successful”.
Ms Marjanovic has also highlighted the ability of the digital platform to provide “a centralised place to check on specific sales and marketing processes and how they can incorporate our products such as Digikit and Amplify into their daily sales operations”.
“With ProcessPlus, sales agents now have a centralised place to find training videos, our artillery of products and other resources to complete every step in the sales process,” she said.
The digital hub already has the approval of Raine & Horne Bathurst property consultant Greg Westman.
He said: “ProcessPlus covers everything from start to finish and all facets of a sale, whether it’s prospecting, an appraisal, listing and vendor management.”
Flagging its ability to provide consistency in the delivery of service across a sales office, the property consultant said that, “as a digital solution and in tandem with our action plans, ProcessPlus will help make me more systematic and lift my game to another level”.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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