realestatebusiness logo
Home of the REB Top 100 Agents

Proptech Pulse: Harnessing social media as a sales tool

By Robyn Tongol
07 September 2021
Craig Deveson

Craig Deveson, founder and CEO of Properti, chats with Momentum Media’s Phil Tarrant for the latest episode of REB’s Proptech Pulse.

As the mastermind behind a company that saves agents hours by harnessing the power of their CRMs to automatically generate social media posts, Craig is well-placed to examine how social media has become an increasing driver of sales. He reflects on how agents have reacted to the dawn of this rapidly evolving ecosystem, and where social media could take the industry in five to ten years.

In this episode you will hear:

  • How an agency’s CRM can be a key asset in their social media strategy
  • Why marketing budgets need to put power behind paid posts
  • Which channel real estate agents underestimate the most


Make sure you never miss an episode by subscribing to us now on iTunes

Did you like this episode? Show your support by rating us or leaving a review on iTunes (Secrets of the Top 100 Agents) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn.

If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice on the show, email This email address is being protected from spambots. You need JavaScript enabled to view it. for more insight! 

Proptech Pulse: Harnessing social media as a sales tool
Craig Deveson
lawyersweekly logo


You need to be a member to post comments. Become a member for free today!

Comments powered by CComment

Do you have an industry update?