Ray White’s latest appraisal drive has netted the network an extra 6700-plus appraisals in just four hours, and it’s got tech partially to thank.
Held earlier this week, Ray White’s Real Estate of Origin is a bi-annual event that sees Australian and New Zealand agents hit the phones in a “four-hour frenzy”.
Ray White CEO of Growth, Mark “Macca” McLeod hosted the event from the Ray White Concierge in Brisbane – the group’s in-house call centre that nurtures clients across Australia and New Zealand.
With many parts of Australia and New Zealand still working through lockdowns, agencies across the network were connected via zoom for the event, which saw residential, commercial, and rural networks log in, participate and connect with their databases across Australia and New Zealand.
The network has touted its own proptech tool, NurtureCloud, as helping agents to drum up extra business.
According to Ray White, NurtureCloud combines current industry trends and sales data to improve the quality of agent and customer interactions.
Its “Smart Call List” reportedly finds the best calls for agents to make, based upon pipeline lead scores, last contact date, and behaviour.
Mr McLeod said agents using the smart call list have been generating more appraisals from the same amount of calls.
“Smart calls supercharge your client data so you can contact the right people, at the right time. In fact, in some Ray White offices already using NurtureCloud, smart calls surfaced over 50 per cent of their clients that came to market more than 30 days prior to listing their property,” he commented.
“Smart calls – if you don’t make them, someone smarter will!”
Reflecting on the event, the head of growth said it was “inspiring to see how much more this market has lifted and many agents are using the tools of Ray White Now and Competition Creators to deliver unbelievable numbers”.
“It was so great to see the New Zealand network using the last day of lockdown to jump ahead of their competitors by making so many appraisal calls.”
Ray White Group managing director, Dan White, said “it’s amazing what happens when people get together with one core purpose”.
“No matter what’s going on in the market, there’s nothing better than being close to the customer and offering a great service, that’s what the day is all about.
“Appraisals are the cornerstone to building momentum as a group. The stock will flow through,” he considered.
At the end of the event, Ray White New Zealand took line honours with 3525 new appraisals, followed by Ray White Queensland with 1399 and Ray White NSW/ACT with 824.
On an office level, Ray White Epsom in Auckland managed to net 562 appraisals, followed by Ray White City Apartments (428) and Christchurch’s Ray White Next Step Group (260).
According to Mr McLeod, appraisals are all about making connections and phone calls – which can be done from home.
“We are 100 per cent in the people business and agents ultimately need to make calls and connect with their clients.”
He said the call-a-thon “gives our members the perfect chance to pick up the phone and talk directly to their valued clients about the strength of the property market and the value of their homes, all in one day”.
ABOUT THE AUTHOR
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.