Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Is texting one of the most underutilised agent marketing tools?

By Grace Ormsby
01 October 2021 | 1 minute read
texting

Consumers are twice as likely to prefer texting to any other method of communication, and that has big implications for small businesses, according to new research.

Podium has looked into the evolution of customer communication for a new report: 2021 Local Business Messaging Trends.

Conducting a survey of Australian consumers as part of its research, it found text messages to be the preferred communication channel of all age groups – including those aged over 60.

Advertisement
Advertisement

This is despite a majority of consumers still interacting with businesses either by phone call or email.

According to the report, this is “only because they think that’s how local businesses are set up to interact”.

“Nearly 66 per cent actually think being able to text businesses would significantly increase convenience,” it highlighted.

In fact, the report revealed that four in 10 customers would be “likely” or “very likely” to switch to a different business if it offered text messaging as a form of communication.

With people naturally gravitating towards key components of convenience, speed, and personalisation, Podium reported that “messaging has become the inevitable next step when it comes to connecting with your customers”.

Only 12 per cent of Australian local businesses are using text as a marketing tool – despite Podium’s argument that text messaging offers a 98 per cent same-day open rate with consumers.

In contrast, the report states that email commands an average open rate of 18 per cent, while click-through offers up an open rate of just 2.6 per cent.

Text also provides local businesses with a 209 per cent higher response rate than phone calls, email, or Facebook, according to Podium.

This is because “texting is intimate”.

The report explained that compared to email inboxes, text message inboxes are “filled with much closer relationships”.

“Smartphone users have come to associate their text message inbox with friends, family, and strong personal connections – an association email no longer has.

“This means that, as a local business, you have an incredible opportunity to create strong, personal, lasting relationships with your customers through text – even when you’re sharing promotions or business updates.” 

 

Is texting one of the most underutilised agent marketing tools?
using smartphone reb
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.