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Canva targets agents in new update

By Staff Reporter
15 October 2021 | 1 minute read
Canva targets agents in new update

The visual communications platform’s latest product update aims to capture market share in the growing video consumption and creation space.

Canva has launched Canva Video Suite, which it said “empowers everyone to design and publish professional-quality videos”.

It’s the first significant product update made by the brand since it received its US$40 billion valuation in September – and includes a number of templates that are targeted towards the real estate sector.

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Citing the results of a recent study undertaken by the platform, Canva said 68 per cent of respondents believe video is becoming more important in the workplace.

More than half (53 per cent) of workplace teams have created video content in the past 18 months.

According to Canva head of product Rob Kawalsky, “video is increasingly important in the workplace and online, but traditional tools have been too difficult, expensive, or limited for most to use”.

“Almost everyone creates visual content in today’s world, and we have re-imagined video creation and editing to meet this reality.”

The new update provides users with a “new approach” to video editing and encompasses video templates for TikTok, YouTube Ads, Instagram, and workplace use cases.

It also enables screen and camera recordings for video message and tutorial capabilities, while animation usage is also supported.

Mr Kawalksy concluded that the new suite “allow[s] everyone to unlock the power of video, whether that’s to market their business, make engaging social posts, or express their creativity”.  

 

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