The nationwide partnership is set to improve the ability of vendors, buyers, and agents to manage property offers digitally, according to the network.
The deal will make the proptech’s digital offer management available to all Raine & Horne clients across Australia.
Propps allows agents to receive offers on properties directly from buyers, whether selling via private treaty or auction.
This is the latest in a series of affiliations Raine & Horne has established in the last few years, after solidifying their relationship with social media marketing specialists CCT Marketing, which delivered their digital marketing platform Amplify.
Andrew Brien, Raine & Horne chief executive, said the alliance with Propps would serve to streamline the traditional offer process, which is in need of an update in light of the accelerating market.
“The offer process has become problematic for real estate agents as the market has gone into overdrive and we have partnered with Propps because we share significant synergies culturally, aspirationally, and a passion for proptech leadership,” he said.
Mr Brien noted that the brand had been investigating ways to add value to the network through the offer management and digital auction space for some time.
The issue he identified was the vast number of ways offers are currently being made.
He noted that agents often receive offers verbally in person or by phone via email or SMS. Some offers are binding, and some aren’t.
“By allowing us to add Propp’s ingenious ‘Make an Offer’ button to the property listings on our website, it is easier for buyers to prepare and submit a non-binding or legally binding offer that is delivered to the agent in a consistent format, by email,” Mr Brien explained.
“For our agents, managing offers through the ‘Make an Offer’ platform helps them better manage the offer process and standardise it, enabling them to have clear conversations with their vendors about the offers, especially in a strong market like we are experiencing right now.”
Propps founder and CEO Daniel Bignold said the partnership represented a “huge vote of confidence” for the solution.
“As our national expansion program continues to gather momentum, we’re thrilled to partner with one of Australia’s most recognisable national real estate brands, and the many leading agents in the network,” Mr Bignold said.
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Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.