Promoted by Realtair.
The pandemic has accelerated the demand for a transparent, online selling services when it comes to buying a home. With the acquisition of AuctionNow (since rebranded to Realtair Sell) in 2020, property technology company Realtair has found itself well-positioned to service this need for a reliant real estate auction & offer management software.
Realtair’s CEO, Peter Matthews, reflects on the importance of technology and its impact on the real estate industry by stating, “If agents aren’t prepared, then they will be replaced. Not by the technology, but they will be replaced by the agents that have transitioned into that digital space and become a genuine digital agent. From an agent’s perspective, you are able to choose all selling methods and alter at any stage based on demand, manage the offer and bidding registration process, keep your seller instantly informed, retain all your required documentation in a digital file & have access to a complete visual and audio performance if it was sold by Auction.”
Realtair allows agents, through its live auction & offer software, to record bids and provide a transparent selling process to both vendors and buyers for auctions or private treaty sales. Auctions can be run in-person and online at the same time through live streaming, broadening up the buyer pool for vendors. “We find that streaming the auction also means that any issue or anything that needed to be reviewed, you just go back to the video and check out exactly what happened,” says Matthews.
The platform also takes the stress out of selling or buying a home for vendors and purchasers alike. This urgency is likewise fuelled by the global reach of the platform, vendors can sell their homes to purchasers anywhere in the world at any given day or time.
One of Australia’s top auctioneers, Ben Mitchell, has first hand experience on the positive impact that the platform has had on the industry, “Gone are all those days of having to sit out the front and pencil a bid. For those buyers who couldn’t physically make it to the auction, there is now a platform for them to actually participate in the auction, whereas in the past, they probably said, no we’ll give it a miss.” Mitchell is now a Strategic Account Director at Realtair. .
“We’re supposed to be giving our vendors and buyers the best advice on the day based on the information in front of us,” says Mitchell. “So the ability to have that information and move the sale in whichever direction you think is best for the vendor or the buyer’s situation is key.”
Realtair has now also added built-in secure deposit taking into its platform, which allows agents to issue a request for deposit after the hammer drops on auction day. Currently, 9,600 agents across all states are using the Realtair platform to transact their auction and private treaty listings.