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Homely lauds status as 3rd-biggest listings portal

By Grace Ormsby
27 January 2023 | 10 minute read
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The industry-owned Australian real estate marketplace has shared it is now the third-largest real estate portal in the country.

That’s thanks to the Homely website climbing the ranks in both website and app visits each month, as reported by the platform.  

According to the company, the milestone “is a testament to the growing popularity of the portal among buyers, sellers, and real estate professionals”.

Co-founder and chief executive Adam Spencer said the data “is one of many upcoming recognitions of #TeamHomely’s hard work, our significant investment in SEO and our brand marketing efforts to differentiate and stand out in a marketplace dominated by a duopoly”.

While he did call it a “big growth milestone”, he shared that they are “not done yet”.

“2023 is going to be a huge year for us,” he has forecast.

“We’re excited about the opportunities ahead, especially with upcoming partnerships.”

It comes off the back of a stellar 2022 for the business, which achieved a 58 per cent boost to its revenue over the 2022 financial year — with 49 per cent growth also exhibited over the first half of 2022.

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Those results led Mr Spencer to concede that people “continue to underestimate just how big Homely has grown in the past few years”.

At the time, he had said: “There aren’t too many companies that are growing at the rate we are, especially during these uncertain economic times.”

It led Homely to appoint its first head of investor relationships late last year.

Ben Williams was onboarded in November 2022 with the primary objective of maintaining and strengthening relationships with its over 655 strategic partners.

ABOUT THE AUTHOR


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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