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The property insights platform looks to further its capabilities as professional services company Accenture expands its support.
Launched in July 2020, Podium Property Insights collects real-time data through sensors placed throughout building environments with the aim of providing real estate managers with sustainability and productivity insights to better understand how their workplaces are used.
Predominantly wielded as a method of gathering information regarding sustainability, cost and employee engagement goals, Lendlease has big aims for growing its tech tool. It has touted the expanded partnership with Accenture as assisting in developing its use in retail portfolios, a trial of which took place early this year.
The experiment was rolled out in Lendlease’s shopping malls in Singapore in celebration of Chinese New Year, using artificial intelligence, augmented reality and virtual reality to bridge the online versus in-person shopping experience.
Customers were able to access in-store offers, digital tokens and NFTs during their mall visit, with 10,000 wallets created via a mobile app and 29,000 offers collected across 50 participating stores during the four-week trial.
William Ruh, Lendlease’s digital CEO, explained how the events of the past few years pushed the team to widen their purview in terms of what the platform could provide.
“The pandemic has caused disruptions and set in place new trends across both workplace and retail. The aim of our collaboration with Accenture is to embrace these new trends, understand the human needs behind them, and use those insights to reimagine our built environment and how we interact with it,” Mr Ruh said.
“We believe that blended reality has a key role to play in creating the best places of the future,” he added.
Accenture’s research bears this belief out, as the company recently reported that two-thirds of both in-store and mobile shoppers believe that technologies and innovations improve their shopping experience.
Peter Burns, who leads Accenture’s business in Australia and New Zealand, explained how he hoped the technology might be wielded by everyday businesses facing the current challenges of commerce.
According to Mr Burns, Accenture’s research shows that “93 per cent of CEOs globally are facing 10 or more simultaneous challenges to their businesses, including climate change, rising energy costs, shortage of skills, inflation and price volatility.
“Through this unique collaboration with Lendlease, we are helping companies adapt their corporate and retail real estate for this changing environment, enabling them to meet sustainability and efficiency targets and provide environments in which their employees can thrive,” Mr Burns said.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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