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The Sydney and Madrid-based proptech firm marked its two-year run with several significant moves and milestones.
Founded in June 2021 by Mickael Roger and Pablo Gil Brusola, digital property investment platform PropHero has now reportedly provided services to over 800 Australian and international investors in their property investments in both Australia and Spain.
“After only 24 months of operations, we’ve proven that our data-led approach combined with local property experts can transform the way Australian and international investors find, buy, and manage properties that outperform the market,” Sophie Hayek, PropHero Australia chief executive stated.
The firm reported that the properties held by Australian clients experienced an average appreciation of 13 per cent last year, in contrast to the overall Australian market average which saw a decrease of -4 per cent.
She cited the platform’s big data models and advanced analytics, which leverage “hundreds of millions” of observations from 32 sources and screen for more than 200 variables including climate change for finding properties that are “low risk and high return.”
Adding to the firm’s achievements is an 80 per cent referral rate, which stems from clients they have serviced personally referring their friends or family members to PropHero.
PropHero’s Australian marketing manager and growth lead, Tessa Kesbah, said the high referral rate is a testament to the credibility of their “in-house magic mix” of digital technology and real human expertise.
“An 80 per cent referral rate is a better KPI for us than any NPS survey we could conduct. It shows the trust and the value that our clients have in PropHero, and we are so proud and grateful for those positive recommendations.
Notably, the firm operates in line with the founders’ goals, who stated during the platform’s inception their vision of “reinventing” property investment by making it “simple, transparent, time-efficient, and more profitable” by using big data models and digital technology.
Adding to the firm’s laurels is its recent win as “Proptech Startup of the Year” awarded by Proptech Association Australia in 2022.
Despite the strong performance delivered in its 24-month run, Mr Roger said there is still much to be done. “From a data and technology perspective, our models and the features in our app will continue getting bigger and better. We’re also going to add more geographies.”
Most recently, PropHero has launched a free in-app property management feature that enables investors to track and manage any investment property from anywhere around the world.
PropHero's global expansion vision has recently taken a significant stride with the inclusion of investment properties in Bali, with the inaugural launch reportedly selling out within a two-hour time frame.
Looking forward, PropHero shared its main focus for the rest of 2023 is “broader and deeper integrations” with its marketplace partners, with the aim of providing clients with live status updates from those partners without exiting the app, including building and pest inspections, renovations, mortgages, and insurance.
Significantly, the company is also making great progress in its diversity and inclusion commitments, with over 60 team members located across Australia, Spain, Indonesia, and other global locations.
“I’m proud of the culture we have created at PropHero. It’s been a key focus for us to build a great team alongside a phenomenal app. We’re excited for our next year of growth!” PropHero co-founder Mr Brusola stated.
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