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AI enables brand’s new magazine

By Juliet Helmke
04 August 2023 | 9 minute read
DiJones DiGEST reb i6guyg

DiJones has debuted a weekly publication that it says would not be possible to create without automated integrations.

Called DiGEST, the magazine showcases a collection of properties from across its network in Sydney, the Central Coast, Southern Highlands and Illawarra.

DiJones CEO Dean Mackie explained that the network had harnessed emerging tools to be able to produce the material at a speed that was not possible before.

“A collection of technologies have allowed the magazine to be seamlessly produced within the tight time frame of five days which in the past would have been totally unachievable,” Mr Mackie said.

Though he noted that of course the team behind the product are integral to bringing it to life.

“A sophisticated blend of automated integrations and AI resources combined with an empowered team of real estate professionals will provide the opportunity for us to deliver a fresh and relevant product each week,” he added.

Mr Mackie said that as a marketing tool, DiJones DiGEST will become an important facet of the brand’s offering, as it allows agents and investment managers to add an additional channel to market their clients’ properties.

Distributing it among local businesses also builds a regular point of contact with the community.

“We are putting the power in our agentshands to supply the community with something that educates and supports them on what is one of the most important decisions they can make,” Mr Mackie said.

“Consumers will not only sit down, relax and review our listings but they also have the opportunity to view them digitally with the use of QR codes which lead back to our website and provides additional information in real time.

“Each weekly edition is a compilation of all our properties across NSW and thanks to our centralised database our clients can seamlessly transact anywhere in the state,” Mr Mackie commented.

He added that the magazine is printed on recyclable paper and made from sustainably resourced materials.


Juliet Helmke

Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.

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