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Modern real estate is digital real estate, according to Adam Joske, managing director of Belle Property’s Mornington and Mount Eliza outfits.
Speaking on a recent episode of the Secrets of the Top 100 Agents show, the real estate coach turned managing director stressed the importance of building a “big” digital and social platform. With this hefty digital presence, a major goal at his fledgling offices on Victoria’s picturesque Mornington Peninsula, he shared he is “going to devote considerable resources [towards] building the best social and digital footprint on the Peninsula”.
Having spent a large portion of the last decade operating as a real estate coach, both through his own business or as head of Belle Property’s training arm, The Academy, Mr Joske has entered in and influenced over 200 offices, providing him with unique insights into “what people are doing right and what people are doing not so well”.
Digital deficiencies in real estate are one area he aims to rectify on the Peninsula. In his view, while many real estate agents have a strong online presence, their strategy is wide of the mark.
“I have seen great agents do it [build great content] and I have followed great agents. But my issue is with implementation,” he shared.
From his point of view: “There’s creating content and then there’s creating content the right way.”
He argues many agents skew their content to “attract other agents” or they are “getting stuff out to other agents”.
“We’re not interested in that,” he insisted. “One thing that’s important to me is that we get content out to residents of the Peninsula that own property.”
“We want to get it out to home owners and let them know that we are here so that when they’re looking at selling, all we want is a seat at the table.”
As part of his commitment to increasing the social and digital outfits of his agencies, Mr Joske revealed his intention to bolster Belle Property’s Mornington and Mount Eliza offices with two full-time employees dedicated to social media creation: a content creator and a social media manager.
These employees will be responsible for creating and maintaining the right social presence in line with the business’s digital modus operandi.
Mr Joske views younger real estate agents as less digitally averse than their more experienced counterparts, capable of constructing a “big social and digital platform” because they “get it”.
But given his office’s average agent age is around 40, he admits the journey to his desired digital presence won’t be smooth sailing.
Even so, the 30 to 40-year age bracket is his favourite because “they’re mature [and] they’ve got families”.
“It’s going to require a fair bit of training, but that’s why we’ve got someone on board to keep us accountable,” he concluded.
Listen to the full episode with Adam Joske here.
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