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With a seed fund of $1.75 million secured, a Sydney entrepreneur’s proptech company is ready to reach new heights.
Moving house is stressful, but Rose Bay-based entrepreneur Andrew Weinman has a mission to change this. His recently launched digital platform Happly has one goal: to make easy, pain-free moving accessible to everyone.
“When I was younger, my father was relocated for work, and a corporate relocation expert managed the whole move from end to end for us,” reflected Mr Weinman.
“Years later, I felt that there must be a way to offer this smooth moving journey to all Australians, not just white collar executives.”
Happly is touting itself as an on-demand, technology-driven platform that uses a proprietary-driven algorithm to provide an end-to-end moving solution for clients.
It walks clients through a step-by-step moving checklist, from packing, moving and cleaning right through to switching energy providers and electoral addresses. Along the way, clients can book services through partner providers.
Mr Weinman shares his role as company CEO with TAXIBOX co-founder Jeremy Rosen, who also shares Mr Weinman’s faith in “the power of technology to truly disrupt traditional industries”.
The seed round has already gained support from several industry leaders, including former ASX listings director Max Cunningham and powerhouse property developer Danny Hanna. Property giants Meriton and CBRE have also come on board as early stage partners.
“I am fully aligned with Andrew and Jeremy’s vision to use technology to revolutionise an industry that has been reluctant to change,” Mr Cunningham stated. “Happly has a first-mover advantage, has funded themselves successfully, and is executing quickly.”
“I believe we will see it become the booking.com of the moving sector,” he prophesied.
Mr Hanna also expressed strong support for the platform, explaining that overseas precedents suggest that success may be on the horizon.
“We have seen the success and strong growth of similar technologies in the US, and with Australia’s hot property market, I believe this will be echoed onshore,” he stated.
“Simplifying and streamlining moving is a real market need and there is no one else doing this,” he emphasised.
Happly has shared big plans for their $1.75 million of seed funding. Mr Weinman explained that he and his co-CEO are “working with a strong group of investors and advisers who have decades of combined experience across business, finance, technology and property, and who truly believe in our potential”.
Currently open for moves within Sydney, the company plans to expand to Melbourne and Brisbane in the next 12 to 18 months, before rolling out nationwide.
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