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A $60 million residential project has sold more than half of its units in record time using only the power of virtual reality.
EnvisionVR has announced that an interactive display they developed, which harnesses augmented reality and virtual reality, has allowed the latest boutique development in Palm Beach, Queensland to secure the sales without a physical showroom.
The boutique apartments currently under construction at Ophira start at $6.5 million, with seven residences being full-floor offerings, while a further penthouse apartment spans two floors. Five of the offerings have reportedly already been snapped up since the developer, 5Point Projects, began selling off-the-plan in late 2023.
Speaking about the decision to eschew the traditional marketing strategy, 5Point’s development and design manager, Chris Wayman, explained: “Ophira is a boutique, beachfront development, and the time and cost of a display suite were too onerous for the project.”
“A high-end product requires a high-end experience to present to well-placed buyers, and EnvisionVR’s Ophira virtual experience takes them through the project perfectly,” he added.
Describing the “completely mobile sales platform” that the firm engineered, EnvisionVR CEO Michael Shaw explained how the firm integrated the information that would usually be available during an in-room experience into a digital offering that allowed sales agents to take the pitch on the road.
“The interactive display includes virtual property experiences, floorplans and other digital assets, with stock management and CRM functionality for applications such as multilevel residential developments or project home design options,” Mr Shaw said.
In fact, it’s been so well received that 5Point has used the asset to explain the project to stakeholders beyond buyers.
“Using EnvisionVR’s virtual experience internally, contractors have been able to quote on the project more accurately,” said Mr Wayman.
“Better interpretation of the project has helped communicate expectations on things like joinery, kitchen, painting and tiling.”
They also feel it will allow a high level of satisfaction guarantee, with virtual modelling allowing buyers to experience more detail in the prospective plans, and customise elements to their liking.
Dylan Molloy, director of Arc Project Marketing, which is handling the marketing, described how buyers can “advise what they like and identify aspects of the finishes they would like to upgrade or change to meet their specific requirements”.
“Our discerning buyers get the complete picture,” Mr Molloy said.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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