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A redesigned digital presence for Barry Plant includes a new intranet to connect its property professionals on a social media-style platform.
Having debuted a refreshed logo and colour scheme at the close of 2023, Barry Plant has now taken its rebrand online.
During the company’s annual Kickstart Conference in Melbourne this month, chief technology officer Darren McCoy introduced network members to a new mobile-friendly website and intranet platform to bring teams together.
They’re both set off by the brand’s new colours – dubbed “watermelon, cobalt and sand” – that the network chose to symbolise its vibrancy and authenticity in this next chapter of its visual identity.
But beyond the updated look, Mr McCoy explained some of the new features that the website will deliver to back end as well as front end users.
“The new website is mobile-friendly with added features that will help our clients and users, and it also includes market data, ratings and reviews,” he said.
Stressing its dedication to keeping up with the latest technology, the tech leader emphasised how the new web presence would enhance client experience.
“As we continue to optimise our tech stack, we are focused on really getting ahead of the tech wave, incorporating other AI tools that focus on customer engagement,” he said.
The intranet, on the other hand, is focused on fostering engagement and insight-sharing between Barry Plant teams.
“The new intranet will work as a social platform for our franchise directors and agents, also making more content available to our large network of agents and property managers – with the rare added bonus of a ‘native app’, allowing it to operate in a similar vein to other known social media platforms,” Mr McCoy explained.
With high hopes for the new platform’s ability to enhance the brand’s engagement on all fronts, Mr McCoy paid tribute to the Barry Plant team members who brought the products to life.
”Both tech initiatives have really showcased the incredible collaboration we have internally at Barry Plant between our marketing and technology teams, which we affectionately call our ‘martech’ team,” he added.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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