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Proptech company Reapit has unveiled its latest offering, Reapit AI (RAI), an AI-powered assistant that has been specially trained to help agents and property managers work more efficiently.
Reapit AI (RAI) is set to launch in early 2026 as a part of Reapit’s broader proptech platform and will provide agents with an AI assistant that is tailored to the real estate sector.
In the lead-up to RAI’s launch in early 2026, Reapit’s chief product officer Matt McGown said that artificial intelligence will continue to transform into a business-critical component in the real estate industry.
McGown said real estate agencies have widely incorporated generative AI technologies, such as ChatGPT or Midjourney, to streamline simple admin tasks, but added that recent developments in AI are set to further benefit the real estate industry.
“Right now, a lot of people still equate AI with ChatGPT. But what’s coming is far more impactful than just content generation,” McGown said.
“We’re entering an era where digital assistants will actively support sales agents and property managers in their work,” he added.
McGown explained that Reapit AI will be trained on the operational history of real estate agencies, differentiating it from generic AI tools that instead rely on broader web data sets.
He said that RAI would be able to easily integrate into an agency’s workflow and fulfil a wide range of operational tasks.
“Our goal is to support professionals by embedding AI directly into the platforms they already use,” McGown said.
“RAI will handle things like property descriptions and prospecting, but it will also take on more complex processes such as coordinating maintenance and providing sales insights.”
By opting to train RAI with data from real estate businesses, McGown said the AI assistant’s client communications would be more interpersonal than responses from generic AI tools.
“One of the biggest concerns with off-the-shelf AI is that it makes every agency sound the same. RAI is designed to reflect how your agency speaks, operates, and engages with clients,” McGown said.
Ahead of RAI’s launch next year, McGown said that he aims to provide the real estate sector with a tool that will free up more time for “higher-value, human interactions”.
“RAI learns and adapts to your agency’s workflow and provides intelligent, branded recommendations,” McGown said.
“This is about clearing the admin burden so your people can spend more time building relationships, closing deals, and delivering better service,” he concluded.
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