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Domain has unveiled a new tool for real estate agents that aims to simplify data monitoring and campaign management, enabling them to serve and inform clients more effectively.
The new tool, Domain Skylight, available through an app, will provide agents with a streamlined approach to managing residential real estate campaigns and deliver real-time data.
The app equips agents with an intelligent dashboard, delivering marketing insights to guide clients on property value, sale price, and campaign performance.
Additionally, the company said the tool boosts buyer leads, streamlines workflows, and accelerates decisions by tracking enquiries, listing views, and saves.
The tool will also provide agents with buyer insights, enabling them to understand the seriousness of buyers’ interest in a property through ranking, engagement data, and contextual information.
Domain Skylight also allows agents to view live, sold and buyer-viewed comparables and trend overlays, so they can best advise vendors.
Agents can choose from various subscription options, allowing them to access different features.
Dani Harmer, chief product officer at Domain, said the tool was developed to help agents constantly juggling scattered tools, outdated data, and running campaigns on the move.
“We built Domain Skylight to cut through the noise, bring everything together, and give agents the insights and speed to get real results,” he said.
“It’s all about being committed to innovation and helping agents scale and stand out,” Harmer concluded.
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