Fiona McEachran
AUTHOR | No. of articles: 8
Fiona McEachran is the marketing manager for the Console range of real estate software at Onthehouse Holdings. Fiona manages the Console team, driving the brand strategy and implementing the marketing tactics using both web and traditional advertising, promotions, events and campaigns. Fiona has over 10 years’ B2B and B2C marketing experience, and has led successful campaigns encompassing planning, website development, email marketing, SEO, SEM, direct mail, e-newsletters and more. Console is the leading software provider for the real estate industry – offering property management, sales, CRM and website solutions.
TECHNOLOGY
Can Periscope drive new leads for agents?
08 September 2015
If your agency is already using social media to market your brand and your services, you may not feel excited about the ...
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MARKETING
Split-testing can bring your agency better results
02 July 2015
How a real estate agency carries out their marketing tactics in Australia has changed forever. Gone are the days of ...
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MARKETING
Get your property managers involved in social media
15 June 2015
If you want social media marketing to work for your agency and showcase what makes you the best choice for landlords in ...
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TECHNOLOGY
Should agents use Instagram?
03 June 2015
If your agency is already using Facebook and Twitter to promote your business and build relationships with consumers, you ...
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TECHNOLOGY
How agents can be authentic in social media
01 May 2015
Social media is here to stay. Now more than ever, real estate agents need to be using it correctly to grow their ...
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MARKETING
Principals: get your social media branding right
01 April 2015
Your brand is so much bigger than your agency's colours and logo. It is expressed at every touch point made by a staff ...
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