In this Q&A, Eddie Cetin reveals how Agentbox can be turned into a large-scale prospecting machine
What extra revenue can agents make from Agentbox? How?
Ultimately, the purpose of their CRM is to nurture clients and prospect effectively. By connecting their prospecting database with live property data from CoreLogic RP Data into their CRM, agents will be equipped with the industry’s most powerful tools to target, communicate, track and follow up potential clients in their precisely defined business development areas. Agents can use Agentbox to easily distinguish between properties/ownership information already in their own database and dwellings from CoreLogic RP Data that they are yet to pursue. There is a very significant revenue opportunity just by focusing on this essential core activity alone.
What financial savings could they make from Agentbox? How?
There are financial savings to be made when using Agentbox. The efficiency gains from automating tasks and reminders, alone, will reduce staff wage costs. It frees up staff to be more productive and focus on dollar-productive activity.
How many extra clients could they reach from Agentbox? How?
Agentbox gives salespeople next-generation prospecting tools, which gives them the ability to target the right people and spend less time in front of the computer. They can easily send specifically targeted bulk e-newsletters and SMS messages, and perform mail merges incorporating properties from CoreLogic RP Data. This is large-scale prospecting, so there is effectively no limit.
How could agents measure any gains?
We provide tracking capabilities within Agentbox so you have full transparency over activity and results. It gives principals the ability to easily identify which agents are driving activity in their defined development areas and those that need further coaching. Franchisors have greater transparency to better manage their business development area strategies across their network.
What are the main areas where agents typically cost themselves by using their Agentbox CRM incorrectly or not at all?
The fundamental area where agents cost themselves income is not following up people diligently and not establishing nurture programs. It is so easy to do, yet it is not always done. In a hot property market agents become complacent and don’t give as much focus to this process as the money rolls in. When the market turns, and it eventually will, is when they will be scrambling to their CRM for help. Good agents know to do this always, whether it is done by themselves or by their personal assistant.
Eddie Cetin is the managing director of Agentbox