In this Q&A, James Rubulis explains how Aro Software can help agents become more efficient and improve the way they interact with clients
What extra revenue can agents make from their Aro CRM? How?
The stand-out features that would help agents create more revenue would be the ones that involve maintaining regular communication with their clients. For example, unless agents can automatically contact buyers when a relevant property becomes available, fewer people are likely to find out about the home.
Agents can use our email newsletter program to keep top of mind with clients who will one day want to buy or sell again.
Aro clients who are part of Independent Alliance have another great revenue opportunity. We have a unique feature that allows a member to enter their property into Aro and share it with every other member nationally, giving them access to over a million buyers across Australia. That gives their property more exposure and can translate into higher prices.
Another unique Aro feature is the integration with Nectar Mortgages. Any office using Aro can have a Nectar broker appointed to their office, and receive upfront and trail commissions for every referral processed by that broker. The client remains linked to the agent forever: anytime the client does business with Nectar, the agent will receive a commission, regardless of whether the agent is involved in those future transactions.
What financial savings could agents make from their Aro CRM? How?
Aro can easily automate mundane admin tasks such as uploading properties to portals, brochures, window cards, stock booklets, reporting and contracts. Support staff can be freed up to do more pro-active tasks.
Aro clients who are part of Independent Alliance can also tap into the collective buying power of the 350-plus offices, giving them access to cheaper supplies.
How many extra clients could agents reach from their Aro CRM? How?
There is no limit to the number of clients that can be contacted or the frequency. Clients can be grouped into different categories and can then be targeted with specific marketing. That way, clients don’t get bombarded with irrelevant marketing and unsubscribe in frustration.
How could agents measure any gains?
Agents can enter in the source of inquiries, allowing them to measure the success of each marketing initiative. This means agents can see which campaigns are producing the greatest interest and which inquiry source has the highest conversion rate.
What are the main areas where agents typically cost themselves by using their Aro CRM incorrectly or not at all?
As crazy as this may sound, we are aware of many agencies that have several CRMs in their business, and are paying multiple payments on systems that are capable of doing the same things. We have had Aro clients take on another CRM because they didn’t realise we also had the feature they were after. Agents should check before buying another CRM, because the chances are that Aro will already offer what they’re looking for. If not, it’s possible we may be in the process of developing it, which will save you the cost and hassle of changing systems.
James Rubulis is the chief executive of Aro Software